Strategy Analytics: Android Captures 61 Percent Share of Global Smartwatch Shipments in 2013

Feb 13, 2014, 08:30 ET from Strategy Analytics

BOSTON, Feb. 13, 2014 /PRNewswire/ -- According to the latest research from Strategy Analytics, global smartwatch shipments reached a record 2 million units in 2013. Android captured 61 percent share of all smartwatches shipped worldwide and it is commanding an early lead over rivals.

(Logo: )

Matt Wilkins, Director at Strategy Analytics, said, "Global smartwatch shipments reached a record 1.9 million units in 2013. It is very early days, of course, but the smartwatch market is starting to take shape. We estimate less than 1 percent of all smartphones shipped worldwide were bundled with smartwatches in 2013, so there remains huge scope for smartwatch growth in the future."

Neil Mawston, Executive Director at Strategy Analytics, added, "Android shipped a record 1.2 million smartwatches worldwide for 61 percent marketshare in 2013. Android shipped more smartwatches than the rest of the entire market combined. Android's growth has been driven mostly by Samsung's Galaxy Gear model, which is being promoted heavily in major countries such as the US, UK and South Korea."

Woody Oh, Senior Analyst at Strategy Analytics, added, "Android currently has several challengers in the smartwatch space, like Firefox and Pebble OS, but none of them are a major threat at this stage because of their relatively limited ecosystems and modest retail presence. Android's main risk to its smartwatch dominance in the future will come from Apple iOS, Microsoft, and perhaps Tizen or COS. These four brands have the potential scale or marketing power to offer a credible alternative to Google's popular platform."

Exhibit 1: Global Smartwatch OS Shipments and Market Share in 2013  [1]

Global Smartwatch Operating System Shipments (Millions of Units)










Global Smartwatch Operating System Marketshare  %










Source: Strategy Analytics

[1] Numbers are rounded. The period 2013 refers to the full calendar year of January to December.

The full report, Global Smartwatch OS Marketshare: Q4 2013, is published by the Strategy Analytics Wearable Device Ecosystems (WDE) service, details of which can be found here:

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit for more information.

Americas Contact: 
Linda Sui / +1 617 614 0735 /

EMEA Contact: 
Neil Mawston / +44 1908 423 628 /

Asia Contact: 
Woody Oh / +44 1908 423 665 /

SOURCE Strategy Analytics