Strategy Analytics: The Rise of BYOD and Mobile Consumerization are Creating Market Opportunities for MDM Vendors

Supergiant MDM Vendors Include AirWatch, BlackBerry, Citrix, Fiberlink, Good Technology, MobileIron, SAP and Symantec

Aug 12, 2013, 08:00 ET from Strategy Analytics

BOSTON, Aug. 12, 2013 /PRNewswire/ -- As innovations in smartphones and tablets continue to advance, pressure on IT has increased to enable the practice of BYOD and to ensure that enterprises have the infrastructure and policies in place to secure corporate data and systems. The personal-liable user model is meeting with less resistance and volumes are expected to increase between 2012 and 2017. In reaction to dealing with the new realities and challenges of the multi-device OS enterprise, SA is seeing significant growth of enterprise mobility management (EMM). A new Strategy Analytics Mobile Workforce Strategies (MWS)report "Understanding BYOD is Changing Role of Mobile Device Management (MDM) in Enterprise Mobility Management (EMM)" looks at how the rise of BYOD plays in the future of MDM and demonstrates how vendors with different technology backgrounds are approaching the MDM market, what different kinds of vendors are targeting this market, with each bringing a different set of capabilities.


"We see vendors from a range of IT security and services backgrounds are now converging on the MDM space with the aim of taking a significant share of this market. It is no longer purely the domain of specialist enterprise mobility vendors who are strongly positioned in terms of core technical capabilities," commented Gina Luk, Senior Analyst of Mobile Enterprise Strategies at Strategy Analytics and author of the report.

"There is room for the MDM market to grow further, but even with its phenomenal growth, there are too many vendors for the market to sustain them all, and we expect to see considerable consolidation during the next 12 to 24 months," added Andrew Brown, Executive Director of Enterprise Research at Strategy Analytics.


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

European Contact: Gina Luk, +44(0) 1908 423 632,

European Contact: Andrew Brown, +44(0) 1908 423 630,

US Contacts: Mark Levitt, +1 617 614 0740,

Kevin Burden, +1 617 614 0750,

SOURCE Strategy Analytics