StrategyOne Survey: 2010 Summer Vacation Put on Hold

Jul 02, 2010, 08:00 ET from StrategyOne

Just 28% planning annual summer vacation, 72% worry about high gasoline prices

NEW YORK, July 2 /PRNewswire-USNewswire/ -- More than half of Americans appear to have put off their plans for this year's summer vacation.  And many of those who do plan to take vacation, will likely spend less money than last year.  

Public Opinion polling firm StrategyOne recently surveyed more than 1,000 Americans about a range of topics and found that less than 3 in 10 Americans (28%) plan to take a summer vacation this summer.  16% say they have not decided whether they will take a summer vacation or not, and more than half, 56%, have already ruled out taking a summer vacation.  

"Forget the beach and the sunscreen, more than half the country is deciding they will forego a summer vacation in 2010," said Bradley Honan, Vice President of StrategyOne, who authored the study.

The vast majority of those who are taking a summer vacation plan to stay within the US (76%), compared with 13% who will travel internationally.  A lucky few - 12% - plan to have summer vacations that include time off in the United States and somewhere abroad.

One area of concern is the impact of the rising price of fuel.  3 in 4 Americans (72%) say they are concerned about gas prices this summer as it relates to their family vacation. 

With the vast majority (88%) of those who are traveling domestically for vacation reporting they are traveling more than 100 miles away from home, fuel prices will likely stay top of mind.

Additionally, with the troubled economy continuing to dominate Americans' minds, travelers are undoubtedly acting more frugally this summer - nearly half of those planning on taking a summer vacation (48%) say they are spending less than they spent on their last vacation.

Survey Methodology:

StrategyOne conducted 1,050 online interviews among a representative sampling of Americans between June 25 and 27, 2010.  The overall margin of sampling error at the 95% level of confidence is = +/- 3.02% overall and larger for subgroups.  Statistical weights were designed from the United States Census Bureau statistics. 

About StrategyOne:

With offices in Atlanta, Chicago, London, New York, Paris, San Mateo, and Washington, D.C., StrategyOne, a Daniel J. Edelman company, employs custom public opinion research and secondary research methodologies to deliver strategic counsel to corporate, organizational and governmental clients globally. Visit for more information.

Full Question Texts & Survey Data:

Question text: This summer, will you be taking a summer vacation or not?


June 2010

Yes, will be taking a summer vacation      


No, will not be taking a summer vacation          


Haven't decided yet


Question text: Will your summer vacation be domestic, meaning your summer vacation will be within the United States, or international, meaning your summer vacation will be outside of the United States? (asked of those who will be taking a vacation)


June 2010







Question text: For your domestic vacation, will you be travelling more than 100 miles away from home? (asked of those who will be taking a domestic summer vacation)


June 2010





Question text: Are you spending more or less money on your summer vacation this year than you spent on the last summer vacation you took? (asked of those who will be taking a vacation)


June 2010

Spending more money on this year's summer vacation        


Spending less money on this year's summer vacation        


Question text: How concerned are you about rising gas prices as it relates to your summer vacation plans? Are you…


June 2010



   Very concerned


   Somewhat concerned




   Not very concerned


   Not at all concerned


SOURCE StrategyOne