Strativity Group, Customer Experience Firm Announce Expansion

Competitor joins US operation, New Canadian Office Opened

Jun 22, 2010, 08:00 ET from Strativity Group, Inc.

ROCHELLE PARK, N.J., June 22 /PRNewswire/ -- Strativity Group, a global customer experience research and consulting firm announce today the expansion of its operation. The company hired Marc Mandel, former managing director of LASSA Partners, a competing firm which ceased to operate. Additionally, the company established a new Canadian presence led by Michael Boonstra, a seasoned customer experience executive.

"The addition of Marc Mandel to our team and the establishment of the Canadian office will enable Strativity to address the growing market demand for our proprietary service," said Lior Arussy, President of Strativity Group. "As the customer experience market starts to mature, there is a growing demand for a proven track record of delivering results, which is where Strativity plays," Arussy concluded.

Marc Mandel was the managing director of LASSA Partners a NJ based customer experience consulting firm.  Mandel brings with him extensive experience in assisting Fortune 1000 companies in improving their customer experience. Prior to Lassa Partners, he worked at Clarabridge, a customer experience technology firm, and other technology companies.

Michael Boonstra is a seasoned executive with experience in assisting organizations through their customer experience transformation.  He recently held positions with TELUS' business solutions organization.

Strativity's Canadian office address is:

Strativity Group

2 Bloor Street West Suite 700

Toronto, M4W 3R1


Phone  416-642-6308

The Canadian office expands Strativity Group's reach.  Strativity also has a presence in US, England, Spain, Mexico and Brazil.

To learn more about Strativity Group, Inc. please visit

About Strativity Group, Inc.

Strativity Group, Inc. is a global customer experience research and consulting firm that assists organizations with the creation of differentiating experiences and profitable customer relationships. Utilizing research, consulting, education and communication programs, Strativity creates and implements customer experience strategies for its clients. At the core of its methodology is the development of action plans that are used to drive organizational change.

Strativity Group, Inc. works with Global 2000 companies as well as emerging businesses around the world. Our clients include Akibia, American Management Association, AMO, Capital One, CATIC, Circle K, CA, Crowne Plaza Hotels & Resorts, Dimension Data, DVTEL, FedEx, Herbalife, ICMI, Honeywell, Jacada, Lockheed Martin, MTN, Nokia, Nordea, Orange, RightNow Technologies, Sage, SAP, Seagate Technology, Siemens, The Fund, University of Pennsylvania, Verint Systems, Wiley, Wyeth and Zain.

SOURCE Strativity Group, Inc.