Strava Finalizes Leadership Team For Next Stage of Growth

New CFO and CMO bring deep expertise in scaling high-growth consumer tech businesses to lead Strava's global acceleration

SAN FRANCISCO, Aug. 19, 2025 /PRNewswire/ -- Strava, the app for active people with more than 150 million athletes, today announced two key executive appointments as the company accelerates its next stage of growth. Matt Anderson joins as chief financial officer beginning early September alongside Louisa Wee, chief marketing officer, who joined the company in July. Both leaders bring proven track records in scaling global consumer tech businesses and driving strategic growth.

"Matt and Louisa bring world-class expertise in finance, marketing and growth that finalizes the leadership bench for Strava's next phase," said Michael Martin, chief executive officer of Strava. "Their leadership will be instrumental as we expand our global reach, strengthen our brand, grow our subscription revenue and continue building the world's largest community of active people."

Matt Anderson is an accomplished financial leader who joins Strava from Nextdoor, a social network for neighborhood communities, where he served as chief financial officer and guided the company through its public listing and product and operational transformation. Prior to that, he spent six years as the head of corporate finance and strategy at Block, Inc. (formerly Square) and led their IPO efforts in 2015. Anderson also has experience in private equity and investment banking from his time working at GI Partners and Barclays. He brings extensive experience guiding product-led growth, investor relations and long-term strategic planning, which are key capabilities for Strava's next chapter.

Louisa Wee, a seasoned chief marketing officer who joined Strava in July, brings extensive marketing leadership in four consumer subscription businesses, including Netflix, eHarmony, Asurion, and FabFitFun. Wee has led global expansion, building out growth and digital marketing organizations and successfully scaling subscribers in key markets. As chief marketing officer, Wee will lead global marketing, brand strategy, customer acquisition, athlete partnerships and retention efforts to drive long-term user growth and revenue.

These appointments complete a dynamic leadership team under CEO Michael Martin, as Strava enters a new phase of accelerated growth. The company is approaching $500 million in annual recurring revenue, reflecting continued expansion and deepening engagement across its global community. Recent acquisitions of Runna and The Breakaway underscore Strava's commitment to serving athletes with richer training experiences. With Gen Z increasingly turning to Strava for connection through movement, the platform saw more than 50% growth in new users last year, highlighting the impact of the leadership team's strategic vision and Strava's growing global relevance.

About Strava
Strava is the app for active people. With over 150 million athletes in more than 185 countries, it's more than tracking workouts—it's where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava's got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today. Join the Strava Club or follow Strava on Instagram, X, Facebook, YouTube, and LinkedIn. Visit www.strava.com for more information.

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SOURCE STRAVA, INC.