StreamGuys and ENCO Strike Partnership
Integration brings audio/video streaming and automation workflow closer together, with options to host full architecture with monetization and ad insertion in the cloud
18 Aug, 2016, 08:03 ET
BAYSIDE, Calif., Aug. 18, 2016 /PRNewswire/ -- StreamGuys and ENCO have entered into a partnership focused on tightening automation and streaming workflows, while at once enriching the business opportunities and technical capacities from production to delivery. With interoperability and monetization as key focal points, the two innovators will empower broadcasters with a single solution that integrates more flexible advertising options, powerful video resources and virtualized platforms in the cloud that minimize hardware and operating costs.
StreamGuys, a pioneering content delivery network and streaming media provider, will host live streaming, podcasting and monetization services among other options. ENCO, a prominent broadcast automation and playout supplier for radio and television, will deliver multichannel audio, video and metadata from its DAD radio automation, MOM TV automation and Visual Radio systems to StreamGuys' cloud-based CDN architecture.
"ENCO is a juggernaut in broadcasting, and their services and corporate culture overlap well with what we offer and how we operate at StreamGuys," said Kiriki Delany, president, StreamGuys. "This includes our shared passion for interoperability and standards-based solutions in radio and television. We will help ENCO extend its reach through the remainder of the signal chain and onto the end user's media player, and remove the burden from its customers."
Delany notes that StreamGuys' integration with ENCO automation solutions provides customers with an end-to-end broadcast solution including terrestrial and Internet components. For example, the StreamGuys and ENCO integration provides playout and monetization services – including ad insertion options – in lockstep, underscoring interoperability benefits.
Ken Frommert, general manager of ENCO, states that the partnership will help terrestrial broadcasters easily extend their over-the-air signal to audiences that increasingly consume radio and TV via fixed and mobile streaming. Furthermore, StreamGuys' ability to virtualize all of these services in the cloud – including ENCO automation workflows – will keep costs and complexity low for broadcasters.
"Working with StreamGuys, we can very easily create and deploy a fully redundant virtual instance of a DAD, MOM or Visual Radio workstation in the cloud, and eliminate the requirements of maintaining local servers," said Frommert. "This, along with their monetization platforms, is just one example of the many options and flexible customization that StreamGuys offers for broadcasters."
For more information, please visit: www.enco.com and www.streamguys.com.
Share this article