Stride and Sour Patch Kids bring the iconic "Sour, then Sweet" experience to gum
Consumers can score a first taste before the product hits shelves through a digital scavenger hunt
Dec 10, 2013, 11:27 ET
EAST HANOVER, N.J., Dec. 10, 2013 /PRNewswire/ -- For the first time, the "sour, then sweet" experience of Sour Patch Kids will be available in gum, thanks to Stride. New Stride Sour Patch Kids gum will hit stores in January 2014 and will be available in Redberry and Lime flavors.
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Fans that can't wait till January will have the chance to have a first taste by helping Stride to catch the Sour Patch Kids through a digital gum hunt. As expected, the Sour Patch Kids aren't on their best behavior. Stride is asking fans to help track down the escaped Sour Patch Kids so it can catch them and turn them into gum.
Consumers can visit Twitter or Facebook for their first clue. For two weeks (December 6 – December 19), fans will have the chance to win free packs of the new gum before it's available in stores. Fans should be on the lookout for clues posted from the Stride Twitter page (www.twitter.com/Stridegum), including photos, riddles and more to help catch the tricky kids and turn them into gum.
"We are thrilled to bring the Sour then Sweet experience to Stride gum," said Lauren Sella, Senior Brand Manager, Stride, Mondelez International. "Both brands have tremendous fans and we are counting on them to help us find the kids so we can turn them into delicious gum and bring this innovative product to market."
Stride Sour Patch Kids gum will be available nationwide beginning in January 2014. The MSRP is $1.29 for the single pack and $2.89 for the multi-pack.
About Stride gum
Stride gum, launched in 2006, celebrates people who fearlessly live their lives and "do their thing." A Mondelez International brand, Stride offers a variety of products and flavors including Spearmint, Sweet Peppermint, Winterblue, Shaun White Whitemint and Spark Kinetic Mint. For more information visit: www.StrideGum.com, www.facebook.com/Stride-gum or www.twitter.com/Stridegum.
About Sour Patch Kids
Sour Patch Kids launched in 1985 and have long been a favorite among teens and young adults. Sour Patch is known for its Sour Then Sweet taste. Today, Sour Patch is the #1 selling all sour candy brand in the U.S. marketplace. The Sour Patch family of soft and chewy candy products includes Sour Patch Kids, Sour Patch Watermelon, Sour Patch Kids Berries®, Sour Patch Extreme®, and Sour Patch Xploderz®. To learn more about Sour Patch Soft and Chewy Candy, visit www.sourpatch.com.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
SOURCE Mondelez International, Inc.
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