Striiv Personal Trainer Adds New Motivational Features Just in Time for New Year's 'Get Fit' Resolutions

REDWOOD CITY, Calif., Jan. 5, 2012 /PRNewswire/ -- Just in time for New Year's 'get fit and lose weight' resolutions, Striiv is adding new features to motivate users to get active. This 'personal trainer in your pocket' is already making fitness fun by motivating exercise through charity donations, games, and challenges, all powered by physical activity. Now, Striiv users have even more reason to move as new motivational features will personalize the device and encourage those extra steps each day.

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In addition to the popular features such as Walkathon in your Pocket charity donation and the MyLand game, Striiv is adding the following new features:

• Personalized Challenges: Striiv will recommend unique, personalized challenges mapped directly to a user's individual activity level. Challenges will adapt based on personal best scores, daily averages, and even stair vs. step count.   
• Minutes of Activity: Users can track how many minutes per day they are active in addition to steps, stairs, calories, and distance. Users can track against health industry recommendations or Striiv daily average, currently nearly 60 minutes per day.
• Expanded Game: Due to overwhelming demand, the built-in MyLand game is adding a new island, as well as updated plants and fixtures that can only be unlocked though physical activity.

"In just a few months on the market, Striiv has received praise from our users for its ease of use, motivational appeal, and charitable donation features, and now they're ready for more," says David Wang, CEO and co-founder, Striiv. "Data usage proves Striiv is motivating people to move. On average, our users are walking nearly 60 minutes a day and collectively have walked around the globe 15 times. That activity is paving the way for all the healthy benefits of exercise, from heart health to weight control to reduced risk for stroke and diabetes."

About the Device:

Striiv is a personal trainer in your pocket that motivates users to become more active throughout the day. Small, convenient and designed to easily move between a key chain, belt clip, or pocket, Striiv is always on and always tracking steps, distance, calories, and even stairs.  Key features include: a Walkathon in your Pocket, in which each steps counts toward a donation to charity at no cost to the user; Activity-based games, in which game play progress is tied directly to physical activity; Daily Challenges and Trophies, which are earned and based on real-world distances; and Stats and Graphs to track progress.

Striiv users are currently:

• Walking nearly 60 minutes per day on average. According to the American Heart Association, just 30 minutes a day of moderate exercise, such as walking, can reduce the risk for heart disease.
• Logging 3 miles per day. Walking can help lower the risk for Type-2 Diabetes, manage weight, and improve mood according to the Mayo Clinic. 
• Averaging 8 flights of stairs every day. Climbing the stairs can burn more calories and strengthen the heart according to researchers at the University Of Pennsylvania School Of Medicine.

Striiv is $99.00 and currently available on HSN, HSN.com, Amazon, and striiv.com. The new software update is included in all new Striiv devices and is now being rolled out as a free software download for current Striiv devices via the Striiv Sync.

About the Company:

Based in Redwood City, Striiv is comprised of a team of world-class game designers, artists, and cutting-edge technologists. Founded in 2010, the company is focused on integrating seamless gaming mechanics across everyday life activities and experiences, especially those that need an infusion of fun to motivate and inspire, like exercise. Their first product, Striiv, aims to start a movement around movement by taking active gaming outside the living room to motivate fitness.

For more information about the product and where to buy, visit www.striiv.com. Find Striiv on YouTube, Facebook (www.striiv.com/facebook) or follow on Twitter @Striiv.

For Media Assets:  http://www.striiv.com/aboutus/press/

For Video:  http://www.youtube.com/watch?v=9veALcUtg0M

Related Links:
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