Strings, New Mobile Messaging App, Gives Users Complete Control Over Personal Conversations

Incubated by Seattle-based Be Labs, Strings User Engagement Up Over 1200% During Three-Month Beta

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Dec 31, 2014, 10:00 ET

SEATTLE, Dec. 31, 2014 /PRNewswire/ -- Be Labs announces the successful completion of beta testing for Strings, a new messaging app that gives users complete control over their personal conversations.

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Strings is a refreshing new way for users to share what they want with exactly who they want (and take it back, if they want). Strings combines granular control over who sees what with multi-conversation context and rich media to create a simple and intuitive way to have interactive, personal conversations.

Control starts with allowing users to easily select who to start conversations with. Users can add or remove people at any time for the ultimate confidence in who sees their content. Each "string" is a unique conversation, making it possible to have multiple conversations with the same people about different topics. Strings also allows users to fluidly incorporate rich media, including unlimited-length videos and high-resolution photos, into their conversations. Users always maintain the ability to delete a string of conversation at any time. Once deleted, the string and all its associated content is removed from every users' phone and from the Strings servers – immediately and permanently.

Strings was designed and launched by Seattle-based startup incubator, Be Labs, and inspired by the Be Labs' founders' own desire for a better messaging solution.

"Strings was born out of a need for a better way to communicate," said Edward Balassanian, founder of Be Labs. "We created the messaging app we wanted to use ourselves; one where we pull all the strings. By making it easy to control the context, content, and audience for conversations, Strings gives us the confidence and comfort to have meaningful and personal interactions with family, friends, and colleagues."

Strings launched in October and has seen significant engagement with initial testers. During the three-month beta period, app sessions increased 700%, new conversations increased 600%, and in-app comments increased by 1200%.

"We think the time for Strings is now. With the privacy issues plaguing existing messaging apps, email, and texting, it's time we had a messaging app that gives us complete control of our conversations," said Balassanian.

Strings is currently available for iPhone download in the iOS App Store. An updated version of the app with enhanced features based on user feedback will be released in mid-January.

About Strings
Strings is a refreshing new way to share what you want with exactly who you want (and take it back, if you want). Incubated by Be Labs and headquartered in Seattle, Strings is a real-time messaging app that makes interactive, personal conversations safe, easy, and fun. Strings is available for download in the iOS App Store. To learn more about Strings, visit Strings.com or follow @stringsapp on Twitter.

About Be Labs
Be Labs creates and operates disruptive businesses at the intersection of consumer, technology, and mass markets. Based in Seattle, Be Labs currently manages a diverse portfolio of companies including Strings, Vital Juice Co, Pom Pom, Electra, and Implicit Networks. To learn more about Be Labs, visit BeLabs.net.

Media Contact:
Justine Lescarbeau
[email protected]
(510) 359-7286

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SOURCE Strings