Strive for Good Health in 2013 with THRIVE® Frozen Nutrition

ORLANDO, Fla., Jan. 9, 2013 /PRNewswire/ -- As the New Year kicks off and Americans across the country commit to resolutions that often fall by the wayside, THRIVE® Frozen Nutrition encourages smart habits to stay strong, healthy and active all year long. The new, ice cream-like product offers a sweet solution to healthy eating that doesn't compromise great taste for nutritional value.

"Balanced nutrition is essential to a healthy and happy lifestyle," said Franklin Everett, co-creator and executive vice president of sales and marketing, THRIVE Frozen Nutrition. "THRIVE is specially formulated to provide a complete nutrition option that tastes great, making it the perfect addition to a rejuvenated healthy meal plan for the New Year."

THRIVE is an ideal meal replacement option that fits into any diet, making it sweet and simple to stick to New Years resolutions. With as much protein as an egg, as much calcium as a cup of milk and as much potassium as a banana, THRIVE provides convenient, balanced nutrition to anyone that may need it – from busy moms on-the-go and dieters, to caretakers of the elderly and parents of picky eaters, and everyone in between. Each cup contains 250 calories, 9g protein (18% dv), 3g fiber (12% dv), 520mg potassium (15% dv), four live strains of beneficial probiotics, and 24 vitamins and minerals.

Available in four flavors – Homemade Vanilla, Milk Chocolate, Chocolate Fudge and Strawberry – THRIVE tastes just as delicious as traditional ice cream flavors with the added goodness of complete nutrition. Reaching for a cup of THRIVE at meal time is just one of many smart moves to help maintain a lasting commitment to your health.

The nutrition experts at THRIVE share more tips for a healthy and happy 2013:

• Ditch the detox diet – Instead, feed your body nutrients and trust your body's natural detox systems.

• Rise and Thrive – Start the day off on the right foot with a nutrition-packed breakfast to fuel your day.

• Addition, not subtraction – Adding healthy foods and nutrients to your diet is a simple way to maintain a balanced meal plan past the average New Years-inspired health kick period.

• Move! – Stay strong by providing your body with adequate nutrition to support regular physical activity and exercise.

THRIVE is currently available in the frozen food section at select Walmart, Kroger, Hy-Vee and Publix stores, and is expanding into additional stores across the country.

About THRIVE® Frozen Nutrition

The THRIVE® Frozen Nutrition concept began almost a decade ago, with the idea of providing an ice cream like product that packs nutrition into a great tasting form. Ice cream and dairy products are a natural carrier of great tasting nutrition such as proteins, calcium, vitamins and minerals. At the same time, ice cream is a favorite food of most Americans. Because of its unique nutritional offerings and broad appeal, ice cream-like products are a natural fit for added nutrition lacking in the diets of many consumers today. For more, visit www.thrive4nutrition.com.

SOURCE THRIVE(R) Frozen Nutrition