MELVILLE, N.Y., Dec. 16, 2010 /PRNewswire/ -- Spa Week, the largest and most successful Spa Marketing Event in the spa industry, announced today the launch of a branded Facebook application, developed by Strobe Promotions, that allows fans to engage in a friend-to-friend affiliate rewards program, earning cash incentives for purchases made as a direct result of sharing the promotion with their social network.
The unique program is the first socially-based peer-to-peer program of its kind, rewarding participants with cash. Through the promotion, participants will receive up to a 10% commission, paid in the form of cash deposited directly into a designated PayPal account, on every purchase made through their social sharing, including posts on Facebook and tweets on Twitter.
"Traditionally, the health & beauty industry has been an early adopter of affiliate programs and marketing tactics that generate business-building peer endorsements," said Laura Campbell, Chief Operating Officer of Spa Week Media Group. "While this new revenue sharing model will certainly drive sales, the increased brand engagement among existing fans and the growth of that fan base is where the true value of this program lies."
The innovative revenue sharing program will run through 2011. Throughout the holiday period, participants will receive a special 10% holiday commission. Following the holiday season, brand ambassadors who continue to share Spa Week's nationwide special offers on spa treatments will receive 5% of friends' purchases. All participants must be a fan of Spa Week on Facebook in order to participate in the promotion.
"A new generation of brand ambassadors has emerged on social media. Consumers have proven that that want to "like" brands, to advocate products and share with friends. Why shouldn't they be rewarded?" said Janet Caputo, Communications Manager of Strobe Promotions. "Our new Facebook application with Spa Week simply connects the dots between endorsing a brand or product to your friends and being compensated for sales conversions. We think it will fuel their passion for the brand and convert passive fans into engaged brand evangelists."
About SpaWeek Media Group
Since 2004, SpaWeek.com has been responsible for educating millions of consumers across North America about the enormous health benefits of a spa lifestyle. Led by its signature Spa Week Events, dynamic industry shaping content, life-changing sweepstakes and promotions, SpaWeek.com has become a trusted resource for everything wellness. Now, in an effort to make it easier for consumers to embrace this lifestyle, Spa Week has launched its new National Gift Card Program as the ultimate way to open up the spa industry to the masses by making spa treatments accessible and affordable to all.
About Strobe Promotions
Strobe Promotions, Inc. is a full-service promotion marketing firm that delivers strategic solutions for new media promotions. Strobe's promotion experts sport more than 150 years of cumulative experience and have developed successful (and award-winning) promotions from concept and strategy through execution for all media, from traditional to new technology. Current clients include: eBay, Pepperidge Farm, Visa, Zynga and others.
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SOURCE Strobe Promotions, Inc.