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Štúdia IREX o médiách a informáciách skúma vplyv polarizácie médií v Európe, Eurázii a Strednej Ázii
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IREX

Aug 31, 2022, 09:10 ET

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WASHINGTON, 31. augusta 2022 /PRNewswire/ -- Pokračujúce dôsledky pandémie ochorenia COVID-19 a prehlbujúca sa politizácia médií ovplyvnili mediálny a informačný sektor v 18 krajinách Európy, Eurázie a Strednej Ázie, ako sa uvádza vo Vibrant Information Barometer for Europe and Eurasia (VIBE), ktorý vypracovala IREX v roku 2022.

VIBE prostredníctvom panelov expertov v jednotlivých krajinách hodnotí, ako sú informačné systémy krajín životaschopné v digitálnom veku, a explicitne skúma novšie koncepty, ako je mediálna gramotnosť a informačné bubliny, ako aj kvalitu informácií v mediálnom a informačnom sektore. 

Z vydania VIBE 2022, ktoré skúma mediálne prostredie za kalendárny rok 2021, vyplýva, že krajiny vo všetkých troch regiónoch sú naďalej ovplyvnené opatreniami, ktoré ich vlády prijali s cieľom zadržiavať informácie a údaje o pandémii a očkovacích kampaniach v oblasti verejného zdravia. V represívnejších krajinách, ako je Turkménsko, trvala vláda na tom, že v krajine nebol zaznamenaný ani jeden prípad COVID-19, a štátne médiá odmietali v správach používať slová „koronavírus" alebo „COVID". V menej extrémnych prípadoch, ako napríklad v Kazachstane, pokračujúca pandémia poukázala na slabé zručnosti vládnych agentúr v oblasti krízovej komunikácie a ťažkosti pri šírení kvalitných verejných informácií – a na tendenciu obyvateľstva dôverovať sociálnym médiám a aplikáciám na zasielanie správ viac ako médiám. 

Odborníci diskutovali aj o prehlbujúcej sa politizácii a polarizácii mediálneho a informačného priestoru vo svojich krajinách. Obsah v médiách vo všetkých troch regiónoch sa naďalej riadi prevažne politickými záujmami a vplyvmi ich vlastníkov, čo vedie k poklesu dôvery v médiá, ako aj k ďalšiemu oslabeniu konštruktívnej debaty a diskusie o dôležitých otázkach. V štúdii o Čiernej Hore sa zistilo, že mediálne preferencie ľudí sú založené na politickej orientácii, pričom médiá sú ľahko identifikovateľné ako provládne alebo opozičné, v závislosti od ich redakčného obsahu. Kapitola o Arménsku sa k týmto názorom pripojila a poznamenala, že prvky médií v krajine pracujú väčšinou v prospech svojich politických a podnikateľských väzieb, zastupujú tieto úzke záujmy a obetujú etické normy. Podobne aj odborníci zo Severného Macedónska poznamenali, že politická príslušnosť je zrejmá hneď po uverejnení článku.

VIBE sa uskutočňuje vďaka podpore amerického ľudu prostredníctvom Agentúry USA pre medzinárodný rozvoj (USAID). Na našej webovej lokalite nájdete správy o krajinách a VIBE Explorer na preskúmanie a porovnanie trendov údajov, princípov VIBE, regiónov a jednotlivých krajín.

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