GERMANTOWN, Md., July 1, 2014 /PRNewswire/ -- VRM Intel measured the impact of TruPlace floor plan tours on reservations for vacation rentals and found that rental properties using interactive floor plan tours saw 16 to 48 percent more reservations and generated 75 to 98 percent more revenue than properties without floor plans.
"The results of the study were impressive," said Amy Hinote, founder of VRM Intel. "We analyzed over 1,500 vacation rentals, 20,000 reservations and 150,000 room nights. For each company, we saw a consistent increase over all metrics, including reservations, nights, lead time and revenue."
With the combination of professional photos and a detailed floor plan in one intuitive technology platform, vacation rental managers who use TruPlace interactive floor plans instantly provide guests with a visual perspective of the vacation home. The floor plans improve listing quality and give travelers the information they need to make faster decisions about choosing a vacation rental.
"The technology of TruPlace tours is much faster and more user-friendly than the slower typical 360-virtual tour that can leave online viewers dizzy and confused," said Mike Heller, Director of Sales for TruPlace. "When we commissioned VRM Intel to perform the study, we wanted to add real numbers to the anecdotal feedback we were receiving. We heard from our clients that using the tours was increasing revenue, helpful to reservation agents and instrumental in attracting and retaining homeowners in rental programs. The research confirmed what our clients were telling us."
Vacation rentals across the East Coast trust in the unparalleled TruPlace system that guarantees instant-loading images over a floor plan with no wait time. Tours are fully mobilized and will load on any computer, tablet or smartphone. With over 92 percent of buyers searching online for homes, making a lasting impression is essential.
TruPlace Vacation Rental services are utilized in more than 13 states, including; Florida, Colorado, North Carolina, Maryland, Virginia, Delaware, South Carolina, New Mexico and West Virginia. With over 30,000 tours and 3.5 million images produced, TruPlace has the tools, system and experience necessary to help any realtor save time, make money and showcase their listings with a tour unlike anything they've ever experienced.
Contact: Marissa Ferraraccio
Tel: 301-972-3201, ext. 803