Study Reveals Color Brightness is an Important Selection Criterion for Projectors

Jul 22, 2015, 08:00 ET from 3LCD Technology

LOS ANGELES, July 22, 2015 /PRNewswire/ -- A recent quantitative Color Brightness study conducted by TFCinfo found that 97 percent of respondents agree that color is an important aspect of projector image quality. Furthermore, 90 percent agree higher Color Brightness is an important selection criterion for projectors.

"We have been tracking end-user purchase criteria in the projector market for over 10 years," said Tanya Lippke, principal at TFCinfo, a strategic market research and publishing firm. "In all market segments, from large corporations to education, Color Brightness has consistently been an important factor in selecting a projector." 

The 2015 TFCinfo study analyzed Color Brightness and its effect on projector purchasing. For the third consecutive year, the results have shown that Color Brightness is an important selection criterion for projectors.

"Twenty years ago, a typical projector presentation was text-based, usually plain black and white," said Lippke. "Today the majority of the content is in color including high quality graphics and video in daily presentations."

3LCD's innovative three-chip design delivers vibrant, brilliant images with up to three times higher Color Brightness1 and much wider Color Gamuts – up to three times wider for business and education projectors2. Color Gamut is the range of color that a projector is capable of reproducing. 3LCD projectors can display colors much more accurately.

3LCD, the world's number one projection technology, offers a number of competitive technology advantages, including:

  • 3-Chip Optical Engine: All 3LCD projectors use a 3-chip optical engine to deliver incredibly bright and vivid color
  • Brighter Colors: 3LCD delivers up to 3 times higher Color Brightness1
  • Wider Color Gamut: 3LCD projectors have up to 3 times wider Color Gamut2
  • High Color Light Output: 3LCD projectors deliver high Color and White Brightness so images, video and text always look their very best
  • Road-Tested Reliability: 3LCD technology has consistently been the choice of users who demand long-life performance and reliability

For more information about 3LCD technology and the wide variety of products and leading manufacturers that use it, visit

About 3LCD Technology
3LCD is the world's leading projection technology, delivering unbelievably bright color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at

1 Color Brightness (Color Light Output) measured in accordance with IDMS 15.4. Color Brightness will vary depending on usage conditions. The projectors used by a third-party lab for measuring Color Brightness were leading 3LCD projectors and leading 1-chip DLP projectors based on NPD sales data for June 2013 through May 2014 and PMA Research sales data for Q1 through Q3 2013.
2 Gamut volume of leading 3LCD business and education projectors compared to leading 1-chip DLP business and education projectors, based on NPD data for June 2013 through May 2014. Volume is measured in 3D in the CIE L*a*b* coordinate space.


SOURCE 3LCD Technology