Style Coalition Continues Expansion as Influencer Marketing Gains Momentum; Launches Midwest Sales Division
NEW YORK, Aug. 19, 2015 /PRNewswire/ -- Style Coalition, a leading influencer network and marketing platform, announces the appointment of Pam Bucaro as Account Executive, Digital Sales. In this newly created role, Bucaro will be responsible for building Style Coalition's Lifestyle Division in the Midwest, out of Chicago. Bucaro previously served as the Midwest Director for SELF Magazine, and Integrated Midwest Manager at Bauer Media Group. She will report to Anita Maiella, SVP of Sales and Marketing, a former SELF Magazine Associate Publisher and Vogue Fashion Director who joined the company in 2014.
"With continued growth in the fashion, beauty and luxury markets on the Coasts, we're experiencing tremendous opportunities for premium influencer marketing services in the home, food, beverage, and packaged goods categories in the Midwest," said Yuli Ziv, Style Coalition Founder and CEO. "Most of our advertisers have doubled or tripled budgets this year, which serves as validation to the importance of the influencer space as a whole, and to Style Coalition as a trusted partner."
The hire comes on the heels of a Vice President of Talent Development role filled by Eric Kreller, who will grow and guide the network of Style Coalition influencers. Kreller brings more than ten years of public relations and talent management experience.
Style Coalition's revenue growth rate has multiplied this year, with premium video being the fastest growing channel. Its network of top influencers now reaches more than 150MM followers across blogs and social platforms like Youtube, Instagram, Pinterest and more. Its proprietary technology is a key factor in company's growth, providing real time analytics on its multi-channel campaigns that run across blogs, social, video, display and native advertising.
"Our mission is to help our clients spread their messages through innovative branded content campaigns that also provide scale," said Maiella. "By expanding to the Midwest, Pam and the rest of the Style Coalition team will be able to provide even more reach and value, and we look forward to serving our newest brand partners."
About Style Coalition
Style Coalition is an influencer marketing platform helping brands tell stories by engaging its network of creative power influencers. Style Coalition has managed and produced a multitude of influencer-driven, 360 degree campaigns and has established itself as one of the pioneers in this newly created market. Its client list includes brands like Chanel, L'Oreal, Sephora, GUESS, Coach and Lincoln.
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SOURCE Style Coalition
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