NEW YORK, April 18, 2012 /PRNewswire/ -- Ashley Olsen and Mary-Kate Olsen's social commerce brand, StyleMint, announced today its inaugural live online shopping event in partnership with Ustream, R to Z Studios, Revlon, and STORY. Mary-Kate Olsen will be joined by style influencers to offer viewers an exciting, interactive shopping experience that includes expert style advice, product sneak peeks and exclusive deals. The two-hour event will stream live on StyleMint's Facebook Fan Page and Ustream Friday, April 20, 2012 at 12pm ET/9am PT. StyleMint's Facebook application will enable real-time, interactive shopping and exclusive promotions.
Hillary Kerr, WhoWhatWear's Editorial Director and Co-Founder, will host a notable roster of style mavens including Rachel Zoe, makeup artist Gucci Westman for Revlon, Erica Domesek of P.S. I Made This, Glamour's Contributing Style Editor Tracey Lomrantz and Rachel Shechtman of STORY. Throughout the program, designer Mary-Kate Olsen will answer viewers' questions, offer styling tips and talk about her vision for StyleMint. "I'm excited to interact with StyleMint's online community through such an innovative platform," says Mary-Kate Olsen.
"Ustream's mission is to bring people together around shared interests for amazing live, interactive experiences that build and maintain relationships," says Suzanne Tran, Sr. Director of Marketing at Ustream. "We're excited to partner with StyleMint to empower shoppers to connect directly with tastemakers and shop exclusive deals."
The interactive shopping experience continues after this week's LIVE event. Through May 22, NYC retail location STORY offers consumers their first opportunity to shop StyleMint product in a brick and mortar environment.
About StyleMint: StyleMint is an exclusive lifestyle collection designed by Mary-Kate Olsen and Ashley Olsen in partnership with Beachmint. StyleMint offers quality on-trend designs, perfect fit and effortless style. Members receive personalized selections from each collection matched to their StyleProfile along with videos and style tips, showing customers the versatility of each design.
About Beachmint: Beachmint is a venture backed e-commerce company for designer-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. Beachmint launched their first brand, JewelMint.com, with Kate Bosworth in October, 2010, StyleMint.com with Mary-Kate Olsen and Ashley Olsen in July, 2011, BeautyMint.com with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October, 2011, ShoeMint with Rachel Bilson and Nicole Chavez in November 2011, and have just announced HomeMint with Justin Timberlake and Estee Stanley, set to launch this Spring.
About Ustream, Inc: Ustream, Inc. is the leader in live and interactive video streaming. The interactive platform connects broadcasters and viewers of unlimited size through innovative technology including co-hosting video features, IRC chat, Facebook, and Twitter. Ustream's free and premium solutions allow any broadcaster to create their own customizable channel with robust social and notification features to enhance visibility and virality across multiple platforms.
In addition to activating the embeddable features on external websites, users are able to broadcast and view content while interacting in real-time directly from mobile phone devices, tablets, streaming players, smart TVs, and more. The company attracts millions of users ranging from music artists, celebrities, politicians, athletes, corporate executives, animal enthusiasts, and gamers, which has contributed to Ustream's Guinness World Record for the "Most Content Ingested by An Online Video Service". For more information about Ustream, visit www.ustream.com and follow us on our socials: Twitter (@Ustream); Facebook (facebook.com/Ustream).
About R to Z Studios: R to Z Studios creates and captures social moments. Founded on the belief that social begins with incredible experiences and compelling content, R to Z Studios helps organizations and individuals engage with audiences in ways never before possible. R to Z offers a range of services from event and experience production to video marketing and social strategy. R to Z Studios was founded by former Facebook marketing executive, Randi Zuckerberg.
About STORY: STORY is a new concept in retail- a space that has the point of view of a magazine, changes like a gallery and sells things like a store. Every four to eight weeks, STORY will change out all its merchandise, design, fixtures and reinvent the store around a different story-based theme. STORY follow the successful launch of Rachel Shechtman's widely-launched beta exhibit A Startup Store. For more information about STORY, visit www.thisisstory.com.