StyleSpot.com Launches Shopping Engine for Fashion and Beauty; Announces Content Partnerships

LOS ANGELES, May 5 /PRNewswire/ -- StyleSpot.com, a fashion, style and celebrity content provider, launched the first of its women-oriented shopping catalogs – a fashion database of nearly 500,000 products, including apparel, bags, shoes, beauty, and accessories. The company now has partnerships with over 200 retailers, including Saks Fifth Avenue, Bloomingdales, Nordstrom, Macy's, Banana Republic, Zappos, Gap, Shopbop, Sephora, Target, and Sears.

Founded by online entrepreneurs Alex Amin and Rafi Gordon in 2009, the launch marks the first of several women-oriented shopping verticals StyleSpot plans to roll out this coming year, with Children and Home verticals targeted for launch in fall 2010. "Shopping online is often a frustrating experience for women because it's very generic," said Amin. "Shopping for a dress or a necklace is very different than shopping for a plasma television. We saw the need to 'verticalize' the shopping experience and address it from its core, which is data."

Visitors to StyleSpot and its publishing partners now have access to all the products they love from all their favorite retailers – in one place, with standardized image sizes, categories, search terms and browsing.

StyleSpot provides content to premium publishers, including Philly.com, The Tribune Company, TooFab, Blackbook Magazine, Hollywood.com, and Glo, a joint venture from BermanBraun, MSN and Hachette Filipacchi.

The Company has raised $750,000 from founders Gordon and Amin and other angel investors including Allen Morgan, an active angel investor and Venture Partner at Mayfield Fund. Mr. Morgan has also joined the Company as senior adviser. "We're thrilled to have Allen on board to advise us through such an exciting growth stage at the Company," said Gordon. "His experience and relationships will prove invaluable as we seek to grow and build our partnerships with premium online publishers."

"There is a real opportunity to marry women's content and e-commerce in an elegant, monetizable way," said Morgan. "And there are few companies as well positioned to help online publishers address this challenge as StyleSpot."

StyleSpot launched in beta in October 2009, and has been covered by The Wall Street Journal, InStyle.com, OK!, MediaPost, AOL.com, and KTLA Los Angeles.

For more information on StyleSpot, please visit www.stylespot.com.

About StyleSpot:

StyleSpot is a shopping engine for women. With nearly 500,000 products from over 200 retailers, it is the ultimate source to shop apparel, bags, shoes, beauty, and accessories. StyleSpot also provides celebrity photos as a curatorial layer to the shopping experience, letting its visitors know what their favorite celebrities wore, where they can buy it, or how to get the look for less. StyleSpot provides its content to several of the most trafficked consumer internet sites in the world.

StyleSpot was founded by Alex Amin and Rafi Gordon who previously founded FilmTracker, a leading entertainment industry database and portal. Under their leadership, FilmTracker successfully grew, ultimately acquiring The Studio System and merging with Baseline, the world's preeminent provider of film and TV data. The combined entity was acquired by The New York Times in 2006.

StyleSpot editorial director, Lily Hollander, has worked with some of the biggest names in fashion for events and award shows in Hollywood, and is a recognized style expert.

SOURCE StyleSpot