Sub-Zero and Wolf Achieve Largest Facebook Fanbase in Luxury Kitchen Appliance Industry

MADISON, Wis., March 25 /PRNewswire/ -- Sub-Zero, Inc. and Wolf Appliance, Inc., industry leaders in premium refrigeration, wine storage, and cooking equipment, are also the leaders online with the most Facebook fans in the kitchen appliance category. Over 75,000 fans, owners and kitchen designers interact on the Official Sub-Zero and Wolf Facebook Page at:

http://www.facebook.com/subzerowolf

Launched September 2009, the Sub-Zero and Wolf Facebook Page allows the company to share product news, design trends, showroom events, culinary tips, recipes and videos. The 75,000 fans share photos of their kitchens, discuss their latest culinary creations, swap recipes and recommend products.

"Facebook is a fantastic destination to interact and engage with our Sub-Zero and Wolf fans," said Christopher Parr, who directs the interactive and social media strategies for Sub-Zero and Wolf. "Our goal was to take leadership in the social networking space, as our affluent customers are very active on Facebook."

As the brand leaders online, Sub-Zero and Wolf continue to dominate the kitchen appliance category on Facebook, with 10 times more combined Facebook fans than Viking Range, Dacor, Thermador, Whirlpool, GE Appliances, Gaggenau, KitchenAid and Jenn-Air.

Facebook is the world's leading social network, with over 400 million users -- 50% of which login everyday. Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. Mark Zuckerberg, CEO of Facebook, attended Harvard University and studied computer science before moving the company to Palo Alto, California.

SOURCE Sub-Zero, Inc.