IRVINE, Calif., Sept. 23, 2020 /PRNewswire/ -- AI-powered data platform, Monet Analytics, conducted a study of who and what among speakers at the Democratic and Republican National Conventions subconsciously and consciously moved voters in swing states. The study went beyond opinion surveys and closed the gap between what people say and what they really feel.
MONET SUBCONSCIOUS SWING STATE STUDY
Biden captured more ballot moving Emotional Engagement. Undecideds embraced his theme that LOVE is more powerful than hate. When Biden said, "doing it together" he hit home, making voters twice as happy as President Trump in his GNC speech. Conversely, Trump captured more Attention and was 2.5 times more Informative. But his failure to clearly address COVID-19 facts, and his conspiracy theories made undecideds ANGRY.
Other interesting findings: Trump Jr. in his speech captured more attention than did Kamala Harris although Kamala captured more ballot moving Emotional Engagement than Trump Jr. among undecideds in swing states.
Michelle Obama persuaded Male Independents with her frank attacks on Trump. Emotions spiked in her DNC speech when she said "Trump is the wrong President for this country" and "he is clearly in over his head."
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Monet is an AI-powered technology and data analytics platform that captures subconscious and conscious emotional reactions, at scale. It then harmonizes these reactions with attitudinal and behavioral data so decision makers can see the whole picture to validate and optimize content at every stage of investment. That means more actionable insights than ever on drag and lift factors for a winning political, entertainment or brand campaign.
Monet has offices in Los Angeles, Chicago, Barcelona, Delhi, London and Mexico City.
Visit Monet online at MONETANALYTICS.COM.
Monet Networks Inc
SOURCE Monet Analytics