Subscribers to Omnifone's B2B Digital Music Platform Increase by 300%

Feb 26, 2013, 07:51 ET from Omnifone

LONDON, February 26, 2013 /PRNewswire/ --

Global B2B cloud music service provider, Omnifone, today reveals that subscribers on its digital music platform grew by almost 300 per cent between January 2012 and January 2013.

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The growth was driven by wide-scale customer acceptance of subscription music services as they become accustomed to the superior user experience of cloud-based music services, allowing them to listen to music anywhere, anytime.  The growth was further amplified by expansion into new markets and the roll-out of those services across new devices. Omnifone powers global services by Sony Music Unlimited, Blackberry BBM Music and amongst others.

Other key findings from the subscriber usage data on Omnifone's platform include:

  • 79 per cent of subscribers consumed digital music from devices in the home compared with 21 per cent on portable devices, re-enforcing the trend of subscription music services reaching mass market and moving towards becoming commonplace in the home
  • Of Android and iOS users, 76 per cent streamed music from Android-enabled devices compared to 24 per cent from iOS  
  • Peak usage times in Europe was between 6-8pm while subscribers in most English-speaking territories including Australia, Canada, New Zealand, Ireland and USA, streamed music mostly between 2-4pm, suggesting a younger demographic
  • Top ten countries by the amount of plays include US, Canada, UK, France, Germany, Australia, Spain, Sweden, Norway and Denmark
  • Across all services in each country, Christmas Day saw the highest number of streams

Jeff Hughes, chief executive at Omnifone, said: "The data we are releasing today is further evidence that streaming is the fastest growing area of digital music and ready for mass market adoption. Next generation connectivity such as 4G and the latest internet-enabled home technology will drive growth further. We are continually investing in our cloud-based music platform to enable our customers to take advantage of that opportunity on a global scale."

"It's clear from our platform usage data that the US receives the majority of traffic, but as we continue to secure innovative licensing deals to make our platform available in new markets, we expect other countries will increase their share of subscribers. We are beginning to see these trends already."

"Looking ahead we envisage further bundling of music with other services which will really bring streaming to the mainstream. Music discovery, re-discovery and innovative curation and recommendation, combining recommendation engines with human experts, will enhance the user experience and accelerate demand."

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About Omnifone

Founded in 2003, Omnifone is an independent business-to-business provider of global cloud-based digital music services. Omnifone develops, licenses and manages scalable digital music services to enable customers, including Sony, HP, RIM and, to deliver cloud-based music services across virtually all connected devices. These include smartphones, such as Android, iOS and Blackberry, PCs, Macs, tablets, games consoles, connected TVs, set-top boxes, home cinema systems, automotive entertainment systems, Blu-ray players, MP3 players and web browsers. Through its acquisition of Global Mediabank, Omnifone provides industry-leading media content management services for global digital music service providers including Spotify. 

Omnifone's award winning MusicStation® Platform is the proprietary cloud-based technology that powers more digital music streaming services, in more countries and across more connected devices than any of its competitors. Omnifone is a chartered member of the Digital Data Exchange (DDEX) and a member of the Global Repertoire Database (GRD) Working Group.  

In 2012 Omnifone was ranked number 20 in The Sunday Times Tech Track 100 and 4th fastest-growing technology company in the Deloitte 2012 UK Technology Fast 50. Click here for details. 

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SOURCE Omnifone