SubtleData™ Adds Revel to Their Platform, Named Finalist for PYMNTS Innovator Award, and Announces SXSW Developer Garage

Over 500 Developer Companies are Registered on the SubtleData Platform to Deliver New Applications

Mar 07, 2013, 16:10 ET from SubtleData Inc.

AUSTIN, Texas, March 7, 2013 /PRNewswire/ -- SubtleData™ Inc., the company that connects mobile applications to Point of Sale systems, today announced several key milestones in the company's evolution. These milestones are additional signs of the company's exponential growth and widespread adoption.

On March 31st the company will release support for the highly recognized iPad POS from Revel Data Systems. "Since our inception, Revel has been looking for the most efficient way to connect 3rd parties to our iPad POS systems. In SubtleData, we've found a great partner to facilitate integration with our API, helping us build one of the strongest products on the market. Our goal is to provide the best POS for our customers, and SubtleData plays an integral role in helping us build the future of Point of Sale."

SubtleData has also been named a Best Newcomer finalist for the PYMNTS 2013 Innovator Awards. The PYMNTS Innovator Awards are considered one of the most prestigious awards for innovation in the payment industry.  Voting is currently open at and closes on Friday, March 8th.

On Sunday, March 10th from 12 pm - 6 pm SubtleData will host a Developer Garage in downtown Austin near the Austin Convention Center. Ben Milne, CEO of Dwolla, will be the keynote speaker. The company will also debut an expanded set of language libraries and developer tools that dramatically improve developer productivity, and the pace at which apps built on the platform will be brought to market. Six of SubtleData's app development companies have been chosen to participate in a demo format pitch session in front of some of the top Venture Capital companies in the country. Anyone interested in learning more about SubtleData is welcome to attend by registering at

About SubtleData

SubtleData is the leading platform for building point of sale applications. SubtleData designs, develops, and manages Application Programming Interfaces (APIs) that connect mobile devices to the majority of existing point of sale systems in a platform-as-a-service environment. This provides application developers with a write-once, deploy-to-many platform that saves them money, reduces their time to market, and simplifies their system integration effort across a wide range of point of sale systems. The company continues to add support for new POS systems every quarter. To develop on the SubtleData platform, simply register for a developer account at

About Revel Systems

Revel Systems software offers a feature-rich POS solution with integrated payroll, inventory tracking, customer relationship management and more. With the introduction of the Revel Marketplace, Revel POS users can now integrate directly into third-party enhancements, such as mobile payments, online ordering, gift or reward cards and advanced financial software suites.  For more information on the future of commerce, please visit

SOURCE SubtleData Inc.