LONDON, Oct. 15 /PRNewswire/ -- So why is sugardaddy dating so great for men?
The answer lies in the surprising results of a new survey from the Diamond Daddy, which suggests that around half of the women who join sugardaddy sites are NOT actually looking for a sugardaddy!
The Diamond Daddy sugar daddy dating site surveyed 3,000 single women in London and New York in the summer of 2010.
The survey results demonstrate that women consider 'wealth' to be an attractive characteristic in a man, and that many women are more attracted to men who spoil them.
However, only a small percentage of those surveyed (including many of those who joined sugardaddy sites) said that they would consider entering into a sugardaddy relationship.
Diamond Daddy's creator, Arya Marafie said: -
"These survey results are not actually that surprising to us. We have always believed that although a high proportion of single women would like to meet a successful partner, most do not actually want a strictly 'mutually beneficial' (sugardaddy) relationship.
Many women simply join a sugardaddy site because they want to meet a successful guy.
Like many leading sugardaddy sites, Diamond Daddy has always aimed to appeal to a broad range of singles, from those who want an 'arrangement', to those who want a more traditional type of relationship."
Arya goes on to argue that Sugardaddy dating sites actually represent an 'untapped goldmine' for single men. He said: -
"Women outnumber men by 8 to 1 on some sugardaddy sites. Many men don't join these sites because they think that all the women will be looking for a financial arrangement. As our research shows, this is just not the case.
In reality, Sugardaddy sites represent an incredible resource for single men, giving them access to literally thousands of gorgeous women with very little competition from other men!"
Single men (and women) can join Diamond Daddy for free by visiting http://www.diamonddaddy.com.
You can see the full results of the Diamond Daddy survey by following the link below: -
SOURCE Luxury Personals Ltd.