Suggestions on Where to go: Location-Based Service Whatser Launches Today

Nov 11, 2010, 05:45 ET from SoGeo Company

AMSTERDAM, November 11, 2010 /PRNewswire/ -- SoGeo, an Amsterdam-based startup, today announced the launch of Whatser. Whatser is a free mobile application that suggests where to go based on places users and their friends like.

By adding their favorite places to their own collection, for example, restaurants, museums, bars and shops, users make sure that their list of favorite spots is accessible to themselves and their friends.

Users can follow the collections of friends or other users and collections of official content partners. Whatser suggests spots based on what is included in the user's own collection and the collections of the people the user follows.

The first content partners include Unlike (, Spotted by Locals ( and LokalEdition ( All three provide reviews of city destinations across the world. This content is currently available for free and more content partners will follow soon.

For a quick start, users can connect their existing social networks from Facebook, Twitter, Gowalla and Foursquare to their Whatser account.

"Whatser is a new way to discover your city, based on opinions you trust. We believe that this is the next step in making location-based services more relevant," commented Michiel Verberg, Director Marketing and co-founder of SoGeo.

Notes to Editors:

Whatser is available in public beta, for iPhone, in the iTunes app store ( Blackberry and Android versions are being developed. For users of all other phones, there is a mobile website version available at

You can get in touch with us through the website ( , our Facebook page ( or Twitter (

About Whatser

Whatser is a mobile application that suggests where to go based on places users and their friends like. SoGeo ( developed Whatser ( on top of the SoGeo API (

About SoGeo

SoGeo ( provides a platform for mobile and web, enabling businesses to create location-aware communities around their brands, products and services. The platform is accessible through the SoGeo API ( In June 2010, SoGeo received EUR1M in funding from BlueBubbleLab (

SOURCE SoGeo Company