Summer Style is Saved by Skimmies® Slipshorts
Comedic actress and on-the-go mom Alyson Hannigan partners with Jockey to promote its Skimmies® slipshort collection and help women avoid summer dressing dilemmas
KENOSHA, Wis., June 9, 2015 /PRNewswire/ -- Today's women spend many a summer night fretting about the next day's outfit, planning every detail to stay on trend, as well as combat the elements of the season. They dread walking to work on those hot sticky days and are a bundle of nerves over the static cling that might leave their summer dress all bunched up. Visions of maintaining a simple grace while riding their bike through the city are blurred with nightmares of flashing a bit too much skin. Enter "The Solutionary™," Jockey's new dictionary of fearless solutions to define and conquer every summer fashion obstacle with Jockey Skimmies® slipshorts, an everyday underwear that smooths like a slip and covers like shorts.
To bring these funny and all too familiar fashion dilemmas to life, Jockey teamed up with actress Alyson Hannigan ("How I Met Your Mother," "Buffy the Vampire Slayer," "American Pie") to create a series of online videos - highlighting The Solutionary™ - which will be featured on Jockey's website. Women are #SavedBySkimmies when Alyson takes to the streets to intercept real-life fashion obstacles and helps the potential victims avoid embarrassment and confidently step out in the latest summer styles. The first of the films, entitled "Flash Cycle," is set to debut on June 17 with three additional films rolling out in the following weeks.
"As women, and moms especially, there's a code to help each other out when it comes to wardrobe malfunctions," said Alyson Hannigan. "In creating the videos it was fun to intervene in situations all women can relate to. I'll admit, while toting my daughters around, I juggle 'The Flamingo' almost daily and Jockey Skimmies has been the perfect solution. There is peace of mind that comes from walking out the door in my Skimmies and knowing I'm covered."
The Solutionary™ includes the following fashion faux pas:
- The Flash Cycle: a verb, trying to keep covered when an unexpected breeze picks up
- The Flamingo: a verb, a multi-tasking mom technique used when the show must go on but showing too much skin isn't in the script
- The Shakedown: a verb, this classic move combines one part wiggle and two parts tug, brought about by all over static cling
- The Namaste Dry: a noun, for when the hard work pays off but sweating it isn't your style
- The Friction Affliction: a noun, a bow-legged stride that aims to keep a dreaded thigh fire from ruining your day
Skimmies slipshorts are revolutionary lightweight underwear that cover your bum, keep panty lines to a minimum and offer anti-static defense to save the day. Skimmies are everyday underwear that smooth like a slip and cover like shorts without the constrictions of shapewear, so you can enjoy all that summer has to offer without worry: a picnic in the park, a bike ride, a new yoga class, an outdoor concert … the list goes on and on.
"Skimmies save women from the sweaty, static-ky and skirty moments of summer," said Jessica Burns, director of integrated marketing and communications at Jockey. "By eliminating fears of overexposure and friction, Skimmies slipshorts allow women to comfortably and confidently tackle summer fashion moments head on."
To view The Solutionary™ videos starring Alyson Hannigan and hilarious unscripted content that resulted, visit Jockey.com/SavedBySkimmies
About Jockey International, Inc.
Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers' needs continues to be our company's hallmark. Need more Jockey in your life? Shop us at Jockey.com, call or text us at 1-800-JOCKEY-1 and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.
MEDIA CONTACTS:
Faith Borland, Purple Door Communications: 847.767.2244 / [email protected]
Matthew Waller, Jockey: 262.653.3141 / [email protected]
Photo - http://photos.prnewswire.com/prnh/20150608/221664
Photo - http://photos.prnewswire.com/prnh/20150608/221662
SOURCE Jockey International, Inc.
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