LOS ANGELES, June 20, 2017 /PRNewswire/ -- Real-time reality series and original YouTube franchise, @SummerBreak, returns for a fifth season with a diverse cast of Los Angeles high school juniors and seniors ready for a summer fueled by creative passions, friendship, college prep, and endless adventure. The social media-driven reality series follows 12 teens and their dreams, stakes, and heartbreaks.
The new season launches June 25 with episodes every Sunday, Tuesday, and Thursday through the end of summer.
@SummerBreak is part of AT&T Hello Lab, a collection of original entertainment created by, for and with Millennial and Gen Z audiences.
Fans can expect to follow and engage with more personal and purposeful content than ever before, as the cast is shooting much more of this season themselves. The series will follow a relatable cast with high aspirations and commitment to social good, including:
- Nastasya Generalova, a gymnast, on her journey as she trains for a spot in the 2020 Olympics;
- Amindi Frost, a singer/songwriter working on her debut EP, coming off the success of her first single, "Pine & Ginger"
- Harlan Holdman-Belsma, an artist and illustrator looking to focus on his art before heading to college, also the lead singer and guitarist for The Pavement, a Santa Monica local psychedelic, funk, rock band;
- Isaiah Wood, an out-and-proud junior and advocate for the LGBTQ community
"This demographic is ever changing. Their value systems, their aspirations, their political agendas are all rapidly evolving. And @SummerBreak as a franchise has always intended to reflect youth culture by putting the story in their hands. This year, for the fifth season, we found an engaging and dynamic group who are changing their communities and chasing creative passions in ways that we hope inspire this audience unlike any year before," says Billy Parks, EVP of Otter Media creator and EP of @SummerBreak.
Fullscreen is a streaming over-the-top (OTT, or over-the-internet) service of Otter Media, AT&T's* joint venture with the Chernin Group.
"When AT&T first debuted @SummerBreak five years ago we knew we'd found something special," said Valerie Vargas, senior vice president - advertising and Creator Lab, AT&T. "Every year the cast wows us with their openness and authenticity in a way that helps other teens connect with each other and feel like they're understood."
Fans can follow the cast in real-time on the @SummerBreak Instagram and Snapchat, as well as on group text platform, Public. The show will also publish regular content on Tumblr, YouTube, Facebook, Twitter, and Giphy, and as the season progresses, Musical.ly.
YouTube and Facebook will continue to be distribution platforms for @SummerBreak, which will also be available on DIRECTV NOW in fall 2017.
Learn more at @ATTHelloLab.
AT&T Inc. (NYSE: T) helps millions around the globe connect with leading entertainment, business, mobile and high speed internet services. We offer the nation's best data network** and the best global coverage of any U.S. wireless provider. We're one of the world's largest providers of pay TV. We have TV customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large businesses around the globe, turn to AT&T for our highly secure smart solutions.
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att.
© 2017 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
**Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q4 2016 + Q1 2017 across 121 markets.
Fullscreen is a next-generation entertainment company that creates experiences people love. We work with both creators and brands to serve fans producing social-first strategies and content for clients including Fortune 500 brands, media companies, and entertainment properties.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/summerbreak-the-original-social-media-fueled-teen-reality-series-debuts-season-5-june-25-with-att-hello-lab-300477028.html
SOURCE AT&T Inc.