Summit Brands Announces Renewal of Partnership with GE Appliances®

FORT WAYNE, Ind., Nov. 15, 2010 /PRNewswire/ -- Summit Brands, a Fort Wayne-based manufacturer and marketer of specialty household cleaning products, today announced their renewed partnership with appliance industry leader GE Appliances®.  This partnership allows Summit Brands the opportunity to educate new and current GE Appliances consumers on how to properly clean and care for their water softener with the help of Summit Brand products.

Since its founding in 1958, Summit Brands has exceeded customer expectations through compliance, innovation and continuous improvement on high quality cleaning product that solve the toughest appliance cleaning and rust stain problems. Some of the top selling brands include Super Iron Out, Dishwasher Magic, Plink, Disposer Care, White Brite and Washer Magic.

GE Appliances & Lighting uses innovative technologies and ecomagination SM, a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver quality of life, convenience, protection and savings.  GE Softeners help reduce scale buildup, making tubs, showers and sinks easy to clean. Towels washed in softened water use 1/3 less detergent and are 45% whiter than towels washed in non-softened water.  GE softeners include GE SmartSoft™ technology which learns your water usage patterns to help ensure you have soft water when you need it.  A bypass valve allows you to use non-softened water to wash cars or water lawns. GE SmartSoft technology also saves on salt, water and energy by using up to 60% less salt than conventional softeners and up to 35% less energy with its low-wattage transformer.

"You notice the difference using Super Iron Out with a GE Softener as preventative maintenance against hard water build-up.  The water feels noticeably smooth and soft," says Blake S. Parton, Associate Brand Manager at Summit Brands. "We are excited to partner with GE, because we are equaled in our knowledge and commitment in solving the consumer's issues that develop from hard water build-up."

With this partnership consumers purchasing a new GE Softener are provided with knowledge concerning hard water issues such as rust, helpful tips on preventing and removing rust stains and coupons to Summit Brand products like Super Iron Out. Additional care and cleaning tips are available at both company websites.

About Summit Brands

Summit Brands is privately owned and operated in Fort Wayne, IN. The family-owned company was founded in 1958 by the father of the current owner and CEO, Joel Harter. Summit Brands, formally Iron Out, Inc. began distribution of their multi-purpose rust stain remover, Super Iron Out, in the Midwest United States and has since branched out to national and global distribution. With continued growth, Summit Brands has propelled itself to providing solutions on several new platforms from appliance cleaners to water treatment. The mission of Summit Brands is simply to provide high-quality competitive cleaning products to fit the specific needs of the consumer with guaranteed results.

For more information about Summit Brands or our product line, please contact us at [email protected] or visit our website at www.summitbrands.com

About GE Appliance & Lighting

GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services. Providing solutions for commercial, industrial and residential use,. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands.

For more information about GE products, consumers may visit www.ge.com.

SOURCE Summit Brands