Summit Business Conference Headlines Writing Expert Henriette Klauser

Sep 26, 2011, 12:27 ET from Summit Business Conference

BOULDER, Colo., Sept. 26, 2011 /PRNewswire/ -- Once you've listed your dreams, the handwriting isn't just on the wall, says Dr. Henriette Klauser. It's in the filter at the base of your brain, the reticular activating system, that helps direct your attention.

That's why Klauser, author of Write It Down, Make It Happen: Knowing What You Want, And Getting It and four other books, advocates list-making to achieve your goals.

It worked for Lou Holtz when he lost his job and his wife urged him to record his dreams. At last report, 91 of the 107 goals, including coaching at Notre Dame, winning a national championship, meeting the Pope, dining at the White House, and making a hole-in-one have happened.

It can work for anybody, Klauser says.

"When you write up your list, write what you would do if money was not an object and time was not a factor," she advises. "Then I tell them money is not an object and time is not a factor."

Klauser is among nine headline experts appearing at the Summit Business Conference ( October 18-19 in Boulder, Colorado, a rare gathering that brings Fortune 500-level advice to business entrepreneurs.

Klauser's focus on writing started when she noticed that some of her fellow Ph.D. candidates suffered writing anxiety. Her first book, Writing on Both Sides of the Brain, is in its 39th printing.

"I wanted to put in concrete evidence how the brain functioned, and then I learned about the reticular activating system," she says. "I want to change the nature of people's relationship with writing, to recognize that writing is a tool that can help us."

Another book, With Pen in Hand, describes how writing can help deal with tragedy and loss. Put Your Heart on Paper tells the stories of people who enjoyed improved relationships from sharing written thoughts.

In Write It Down, Make It Happen, Klauser explains that brain-heightened attention triggers "go-incidences" (rather than co-incidences) by gaining a sharper focus on the world.

"The world cooperates with the plan," she says. "It activates part of your brain. You start paying attention. You make a commitment to its possibility and things start happening. Once you write down a goal, your brain is working overtime to see that you get it."

For more information on Klauser's upcoming appearance, go to

Jon Schallert

SOURCE Summit Business Conference