NEW YORK, April 4, 2014 /PRNewswire/ -- Benefits Selling, the leading industry magazine for brokers and agents, announced the launch of the Broker Innovation Lab at Benefits Selling Expo in Denver. Broker Innovation Lab, located on BenefitsPro.com, will highlight and celebrate brokers who have embraced the changing benefits marketplace to position themselves and their practices for future success. "The Lab" will also unite and educate the broker community by providing new ideas and emerging business models they can use to adapt to the marketplace changes and grow their business.
"In reshaping the health insurance marketplace, The Patient Protection and Affordable Care Act (PPACA) has fundamentally altered the broker-employer relationship," noted Tamara Patterson, Group Publisher of Benefits Selling and BenefitsPro.com. "We are thrilled to provide a forum that will not only identify the brokers who have innovated and reinvented their business in response to this sweeping change, but also use these stories to educate and help others in the broker community to succeed."
The Broker Innovation Lab community will consist of Benefits Selling editors and partnering sponsor organizations, along with a group of brokers whose business innovations for survival and growth will be identified through a comprehensive research study to be conducted by Benefits Selling. The brokers will be invited to share their strategies on how to adapt in the new era of employee benefits as bloggers and guest editors for Benefits Selling, in addition to acting as advisors in the selection process of brokers to be featured in the future.
"This is an unprecedented step to provide brokers with the thought-leadership that will galvanize and grow the community," said Denis Storey, Editor-in-chief of Benefits Selling and BenefitsPro.com. "For us, evolving their response to the new law from a sense of defeat to that of opportunity is not simply a campaign, it's a cause."
This robust and ongoing program will kick off in June, 2014 and continue for the remainder of the year. It will consist of case studies of broker innovation, the Innovation Blog, social media outreach, a weekly newsletter, research and education, and a regular, monthly section in Benefits Selling magazine.
About Benefits Selling Magazine
Benefits Selling is the authority for brokers and agents selling group and voluntary employee benefit products. As the industry leader, the editorial mission of Benefits Selling is to cut through the fluff and provide brokers with the best sales strategies, reveal upcoming trends and analyze the latest research in order to be the most successful, customer-based brokers in the business. Our goal is to provide the most practical sales-focused information for benefits brokers and agents to help them act as an invaluable resource for their clients. We strive to be the leading resource in the benefits market by delivering exclusive real world sales tactics, news and information through our magazine & Website and by bringing brokers together with other market players on BenefitsPro.com and at Benefits Selling Expo.
About Summit Professional Networks
Summit Professional Networks supports the growth and vitality of the insurance, financial services and legal communities by arming professionals with the knowledge and education they need to succeed at every stage of their careers. We provide face-to-face and digital events, websites, mobile sites and apps, online information services, and magazines giving professionals multi-platform access to our critical resources, including Professional Development; Education & Certification; Prospecting & Data Tools; Industry News & Analysis; Reference Tools and Services; and Community Networking Opportunities.
Using all of our resources across each community we serve, we deliver measurable ROI for our sponsors through a range of turnkey services, including Research, Content Development, Integrated Media, Creative & Design, and Lead Generation.
For more information, go to www.summitpronets.com.
SOURCE Summit Professional Networks