Sun and Sips with a Twist (of Lime): CheapCaribbean Vacations and Cuervo® Team Up to Launch the Ultimate Margarita Season

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May 21, 2025, 10:31 ET

The go-to brands for beach getaways and tequila together launch
The first-ever Margarita Season—six months of sizzling travel deals, must-try margarita recipes,
and the Ultimate Cuervo Tequila Lover's Trip

NEW YORK, May 21, 2025 /PRNewswire/ -- CheapCaribbean Vacations and Cuervo^® - the world's first and number one tequila brand^[1] - are teaming up to serve travelers tequila-infused sunshine and salty rims this "Margarita Season," from May to October. Whether enjoying frozen margs or classic on-the-rocks, the brands known for their best-in-beach getaways and inventing tequila, respectively, are stirring up a season full of exclusive giveaways and sun-soaked surprises, all leading up to the Ultimate Cuervo Tequila Lover's Trip this October. Travelers ready to shake up their next getaway can book a trip with CheapCaribbean Vacations to Riu Palace Pacifico this fall and be part of an exclusive VIP experience on October 10, 2025, at Cuervo's legendary Fábrica La Rojeña, in Tequila, Mexico.

Did you know that the first margarita was made with Cuervo? As America's top-selling cocktail^[2], the margarita has become the unofficial symbol of vacation bliss and beachside celebrations across the globe. Now, guests can learn all about the spirit's origin story. This one-day-only event is your backstage pass to tequila's birthplace—complete with VIP guided tours, educational tequila tastings, surprise perks, and, of course, plenty of margarita magic. This trip offers visitors an immersive journey through tequila's rich heritage, culminating at Fábrica La Rojeña, the oldest distillery in Latin America and a cultural landmark that sits within a UNESCO World Heritage landscape. For true tequila aficionados and margarita lovers alike, this opportunity offers exclusive access to the heart of Mexico's national spirit.

The Ultimate Cuervo Tequila Lover's Trip this October is more than a vacation—it's a full-on celebration of tequila, done the right way, a total immersion in tequila culture, history, and craftsmanship. Mark your calendar and get ready to raise a glass to the most spirited escape of the season. Unable to make it in October? Not to worry, CheapCaribbean Vacations will be offering special deals throughout Margarita Season to Puerto Vallarta, where travelers will be able to soak up the sun while enjoying refreshing Cuervo margs until their hearts are content. Whether you're a true tequila connoisseur or simply would love to learn about how your favorite tequila is made, nothing compares to this bucket-list opportunity.

"At CheapCaribbean, we're all about creating unforgettable, one-of-a-kind beach experiences—and this partnership with Cuervo elevates that mission in an exciting new way," said Dana Studebaker, Vice President of Marketing, Consumer Brand at CheapCaribbean Vacations. "With a VIP excursion to the birthplace of tequila, we're offering travelers the perfect blend of relaxation, adventure, and cultural discovery—truly a next-level vacation experience."

Every Thursday during CheapCaribbean's weekly online Happy Hour—where limited-time travel deals are revealed—CheapCaribbean and Cuervo will serve up Margarita Season deals, paired with exclusive cocktail recipes and expert tips to help travelers master the perfect margarita, just in time to enjoy it beachside. To pour on even more fun, the brands will also co-host a Margarita Masterclass, where a Cuervo mixologist will guide guests through crafting the ultimate tequila cocktail—shaken, stirred, and always finished with a perfectly salted rim.

"Margarita Season is a celebration of an iconic cocktail that started with Cuervo — the brand that pioneered tequila and shaped the way the world enjoys margaritas," said Lander Otegui, EVP of Marketing and Innovation at Proximo Spirits. "As the number one tequila globally and the original tequila used in the first-ever margarita, Cuervo has always led the way. That's why we're partnering with CheapCaribbean to offer fans the ultimate way to toast the season: with an authentic Cuervo margarita in hand, toes in the sand, and a taste of paradise."

To join the Margarita Season experience with tequila originators Cuervo and CheapCaribbean, call 800-915-2322 to book a stay at Riu Palace Pacifico over October 10, 2025, with an arrival date no later than October 9, 2025. Can't join us on October 10? For the duration of Margarita Season, travelers can use promo code MARGARITA80 to score $80 off their own Puerto Vallarta escape. Valid on new bookings of air and vacation packages to Mexico with a 4-night minimum stay–no code mixing allowed. For more information on CheapCaribbean Vacations and the Ultimate Cuervo Tequila Lover's Trip, click here.

Images available for download here.

^[1] SR - 12 months ended 12/31/2024
^[2] CGA by NIQ's Cocktail Sales Tracker, data through December 2024

About CheapCaribbean Vacations
Since 2000, CheapCaribbean has served as an award-winning online travel site for in-the-know travelers searching for the best vacation deals to the Caribbean, Mexico and Central America. Its mission is to provide travelers with life-changing, unforgettable vacation packages specializing in delivering "woohoo moments" at a great value. CheapCaribbean supplies in-depth content on hotel properties and destinations, and provides knowledgeable sales agents for assistance in coordinating, planning and personalizing trips. The online travel site has grown dramatically since its inception 25 years ago and is part of the broader ALG Vacations, a leading North American resort brand-management, travel and hospitality company.

About Cuervo^®Cuervo is a Mexican family-owned brand since 1795 and the largest producer of tequila throughout Mexico and around the world. Utilizing craftsmanship handed down through 11 generations of the Cuervo family, the Cuervo portfolio includes Cuervo Especial^®, the world's best-selling tequila, Cuervo Tradicional^®, the original 100% agave tequila, Reserva de la Familia^® by Jose Cuervo^®, the world's first extra añejo tequila brand, Jose Cuervo Golden Margarita^®, Authentic Jose Cuervo Margaritas^®, Jose Cuervo Margarita Mix^® and now Cuervo Devil's Reserve™. For more information, visit www.cuervo.com. Trademarks owned by Becle, S.A.B. de C.V. ©2025 Proximo, Cuervo.com. Please drink responsibly.