Sun Branding Solutions Launches New Website; Rebrand Initiative Better Targets Global Customers

BRADFORD, England, Dec. 5, 2012 /PRNewswire/ -- Sun Branding Solutions, a global brand lifecycle management agency, announces the launch of a new website and rebranding initiative. As the UK-based company continues to expand its global footprint to include a number of premier U.S. cosmetics, private label and food and beverage brands, the company recognized the need for a more concise, comprehensive communication platform.

Integration of all aspects of a client's brand packaging from design concept to launch in order to deliver brand consistency and speed to market with dramatic cost reductions, is now the mantra of Sun Branding Solutions. Understanding the complexity of the package launch process, Sun Branding Solutions' new website more clearly defines the required disciplines and offers integrated solutions to get products to market.

Aiming to partner with U.S. consumer packaged goods companies, to provide them complete visibility into, and control over, their entire packaging launch processes, Sun Branding Solutions helps brands:  

• Greatly reduce the number of touch points in the packaging process, removing complexity and providing total transparency
• Improve speed to market by 50% or more with a suite of proven solutions
• Reduce "total applied cost" per SKU by over 25%
• Improve brand equity through a global color management model, supported worldwide by the printing ink specialists of parent company Sun Chemical

To experience the new Sun Branding Solutions, visit us at www.sunbrandingsolutions.com.

About Sun Branding Solutions
Sun Branding Solutions is a wholly owned subsidiary of Sun Chemical, the world's largest producer of printing inks and pigments. Sun Branding Solutions provides turnkey packaging launch solutions for brand owners and private label retailers from creative design through to legal sign-off, global color management to print, delivered as five separate functions, all of which combine to provide clients with a complete branding solution. Sun Branding Solutions can be found at www.sunbrandingsolutions.com.

SOURCE Sun Branding Solutions