New Beach Football League is Making Waves This Summer With Fun in the Sun Sponsors.
WATERTOWN, Conn., June 26, 2025 /PRNewswire/ -- Sun Cruiser Iced Tea & Vodka and Sun Cruiser Lemonade & Vodka Ready-to Drink beverages are the latest brands to join the wave of sponsors teaming up with the Beach Football League (BFL) in summer as the league rolls out its exhibition tour and open-try outs.
Founded by NFL veteran, former New England Patriot, and 2-X Super Bowl Champion, Tully Banta-Cain, the league first launched in Summer 2024, with BFL's pilot event, the Hampton Classic, in Hampton Beach, New Hampshire.
Now, the BFL, the first-ever on-sand tackle football league in the world, is in full swing with the 2025 Summer Tour, making quite the splash in each stop along the way: the Santa Monica Showcase, July 2 and 3; the Hampton Beach Classic, Hampton, NH, July 19 through July 20; the Wildwood Open, August 9 through 10, in Wildwood, New Jersey; and finishing the season with a three day event, Dream Beach, August 22 through 25 at the American Dream Mall, in East Rutherford, New Jersey.
"Sun Cruiser is the perfect brand to partner with the BFL," stated Banta-Cain, "It is totally on point with the fun, high energy vibe of BFL events, and we are thrilled to build our relationship with them. It is all very exciting."
The Boston Beer Company's Ready-to Drink brand, Sun Cruiser, is one of many brands quickly recognizing the popularity of the BFL, even in its early stage of operations. ShocSox, Shibumi Shades, Shruumz Flags, Gatorade Water, Syzmik Head Gear, Polar Sparkling Water and Seltzers, and Smuttynose Brewing Company, are just a few of the brands partnering with the league.
Each weekend event features open try-outs for the league, selected and coached by NFL legends, celebrity exhibition games, entertainment, a vendor village, sandcastle competitions, and more. Each BFL tour stop creates great memories for all.
For more information about the BFL, or to learn more or register for an upcoming BFL event visit: https://www.beachfootballleague.com/.
About the Beach Football League
The Beach Football League (BFL) is the vision of Tully Banta-Cain, veteran NFL athlete and 2-time Super Bowl champion. Banta-Cain founded the sport league in 2023, with the goal of creating a safer, lower-impact version of football that can be played on any beach, with little to no special equipment needed, making football accessible to kids in all social classes everywhere. The inaugural league event was held at Hampton Beach, Hampton, New Hampshire in 2024. 2025 marks the roll out of the BFL through a series of athlete try outs, exhibition games, entertainment, and community events. BFL will introduce franchise teams to the business model in 2026, with the vision of making beach football a Summer Olympic Sport. For more information visit www.BeachFootballLeague.com.
About Sun Cruiser:
Made for those who enjoy the sun on their face and hanging outdoors with friends, Sun Cruiser Iced Tea & Vodka and Sun Cruiser Lemonade & Vodka are made with real ingredients and premium vodka for a perfect choice to sip and share. At 4.5% ABV and no bubbles to weigh you down, Sun Cruiser has just a kiss of sweetness and tastes refreshingly smooth in a mix of delicious flavors. For more information, follow along on social @DrinkSunCruiser and visit us at drinksuncruiser.com.
Press Contact: Kara Kenney E: [email protected] P: 646.924.8895
SOURCE Beach Football League
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