Sun-Maid Celebrates At The California State Fair

Jul 11, 2012, 11:03 ET from Sun-Maid

KINGSBURG, Calif., July 11, 2012 /PRNewswire/ -- Now celebrating its 100th Anniversary, Sun-Maid, the world's largest processor of raisins and dried fruits, announced the start of its anniversary celebration at the California State Fair beginning July 12, 2012 in Sacramento.  Sun-Maid memorabilia, raisin and dried fruit cooking demonstrations, and family-friendly activities will completely fill Building 3 of the Expo Center for the 18-day fair.

Visitors can take home a photo souvenir after posing with the Sun-Maid Girl.  The brand's well-known icon recently launched her own Facebook page at, and her "100 Cities for 100 Years" tour kicks off at the fair.

Stories of Sun-Maid's colorful history are illustrated in the fair's interactive exhibit—a three-dimensional version of Sun-Maid's recently released 100th Anniversary eBook, Sun-Maid Raisins & Dried Fruits: Serving American Families & the World Since 1912, a free download at

The exhibit "Sun-Maid: Celebrating 100 Years of Fruit & Sunshine" will also feature two original paintings and a chromo lithograph created by renowned artist Norman Rockwell for Sun-Maid in the 1920s. 

The Sun-Maid Grower's Store, a fixture at the company's Kingsburg headquarters, will be transported to Building 3, where Sun-Maid products and merchandise will be available, including freshly baked raisin oatmeal cookies made using Sun-Maid's classic recipe.  

"Through Sun-Maid's 100-year history, the company has participated in a number of key fairs and expositions, including San Francisco's Panama Pacific International Exposition nearly 100 years ago in 1915," said Sun-Maid President Barry Kriebel.  "We're pleased to be celebrating our centennial in Sacramento, the state capital."

The 2012 California State Fair runs July 12-29 at Cal Expo.  Fairgrounds are open from 11 a.m. to 10 p.m. Monday through Thursday, and from 10 a.m. to 10 p.m. Friday through Sunday.

About Sun-Maid

Founded in 1912, Sun-Maid Growers of California is a farmers' cooperative owned by 750 family farmers whose vineyards comprise approximately 50,000 acres in California's Central Valley.  Headquartered in Kingsburg, California, Sun-Maid's facilities are centrally located in the heart of the world's largest raisin producing area, featuring long, dry summers optimal for grape production and natural sun-drying of grapes into raisins.  Sun-Maid is the leading consumer brand of raisins and dried fruits in the United States and distributes products to more than 50 countries worldwide.  For more information, please visit and