Sunbelt Granola Is Putting Out the Call for All Superheroes to Come to the Aid of The National Breast Cancer Foundation, or at Least All of the Pink Ones

COLLEGEDALE, Tenn., Oct. 21, 2011 /PRNewswire/ -- Sunbelt Granola is calling all superheroes to come to the aid of the National Breast Cancer Foundation, or at least all of the pink ones.

(Photo: http://photos.prnewswire.com/prnh/20111021/CL90462 )

Through a new social media campaign, Sunbelt fans have the opportunity to "Ka-PINK" their Facebook profile photos by putting their faces onto one of three pink-themed superhero bodies. For every Facebook fan who Ka-PINKs their photo, Sunbelt will also donate $1 to the National Breast Cancer Foundation (NBCF).

"We see this as a great way to raise awareness of breast cancer and support the fight against the disease," said Jeff Badger, brand manager for Sunbelt. "We hope our thousands of Facebook fans Ka-PINK themselves, just like I have."  

It's easy to Ka-PINK too.  Simply go to the Sunbelt Snacks Facebook page (facebook.com/SunbeltSnacks), "Like" the page, and click on the Ka-PINK promotion tab. Choose one of three pink-clad superhero personas and upload a photo or choose from one from your Facebook photo albums.  With a click you are officially Ka-PINKed, and the NBCF gets a donation from Sunbelt. Ka-PINKed images can be shared on Facebook or used as a Facebook profile image.

This is Sunbelt's second year to support the NBCF. Last year the company contributed $1 for every new fan on Facebook during October, and more than 21,000 new fans liked the Sunbelt page during the campaign.    

In addition to Ka-PINKing, Sunbelt is also offering special product packaging designed with pink ribbons to retailers across the country. For every box purchased, Sunbelt will donate a portion of the proceeds to the NBCF, up to $50,000.

NBCF Senior VP of Development Brent Hail said that creative promotions like Sunbelt's Ka-PINK campaign help bring new enthusiasm to the fight against breast cancer.  

"Facebook is such a part of our lives," said Hail. "We go there to share information and to have fun. Sunbelt's Ka-PINK campaign encourages people to do both, and our foundation is the beneficiary. I've Ka-PINKed myself, have you?"

The NBCF provides funding nationwide for breast cancer education and mammograms for those who cannot afford them.

About Sunbelt

McKee Foods, a family-owned and family-oriented company based in Collegedale, Tenn., introduced the Sunbelt brand in 1982. The Sunbelt brand includes 29 different varieties of cereal and snack products, including chewy granola bars, fudge dipped chewy granola bars, fruit and grain cereal bars, fruit snacks, cereals and more. To learn more about Sunbelt snacks and cereals, visit sunbeltsnacks.com.

About the National Breast Cancer Foundation, Inc.

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock®, Early Detection Plan®, MyNBCF online social community, and breast cancer research programs.  For more information, please visit our website at www.nbcf.org

SOURCE Sunbelt