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CALGARY, June 10, 2011 /PRNewswire/ - The Doctors and staff at Sunglass Coves across Canada have a goal this summer - to keep children's eyes healthy and protected from damaging UV rays. That's why they're celebrating UV Groovy Day on Saturday, June 18*, by giving away free sunglasses to children ages five and under.
"Even parents who understand the need for sunscreen on skin are often unaware of the importance of sun protection for their children's eyes," says Dr. Trevor Miranda, founder of Sunglass Coves. "Our goal is to keep kids' eyes healthy."
Dr. Miranda notes, "as children are outside on average three times more than adults they get more UV exposure to the back of their eyes." Exposure is cumulative and can cause damage to the eyes over time. Even short term exposure can cause burning, itching and tearing of the eyes. It is important to protect your child's eyes early in life to ensure that they have the best chance for healthy eyes throughout their lifetimes."
Give their eyes a healthy start on June 18! To receive a free pair of children's sunglasses, adults accompanied by youngsters ages five and under can visit any Sunglass Cove.
No purchase is necessary but quantities are limited. The children's free sunglasses can also be upgraded to I-LidsTM brand sunglasses for only $10 (a $25 value).
Canada's exclusive Doctor-owned sunglass boutiques, Sunglass Coves are located in leading optometry offices across the country, as part of the Doctors Eyecare Network. Visit www.sunglasscove.ca or www.doctorseyecare.com for more information.
* Sunglass Cove locations not open on June 18 will celebrate UV Groovy Day on an alternate day. Please contact a location near you for details.
/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:
SOURCE Sunglass Cove
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