Sunlight Research(TM) Releases its Google(R) Online Advertising Patent Report

MINNEAPOLIS, Feb. 18 /PRNewswire/ -- Sunlight Research™ – The Source for Patent Analysis (www.sunlightresearch.com), today announced the release of its report analyzing Google Inc.'s U.S. online advertising patent portfolio.

The Report analyzes 132 issued U.S. patents and pending patent applications believed to be owned or controlled by Google, Inc.  The Report includes an in-depth analysis of Google's online advertising patent portfolio, identifying key technology trends and core inventive concepts disclosed and claimed in Google's patents.  The report also includes a timeline showing the evolution of Google's innovation, and an Interactive Portfolio Claim Chart useful for Infringement Clearance and Claim Coverage Analysis of Google's entire online advertising patent portfolio.  The Portfolio Claim Chart is delivered in Microsoft Excel format and is ready to use for quick and accurate infringement risk exposure analysis.  Data in the report is current through October 2009.

Daniel A. Halpern, President of Sunlight Research observed, "With $22.9 billion in advertising revenue last year, Google dominates the very large and fast-growing global online advertising sector.  Understanding the strengths and limitations of Google's intellectual property is vitally important for those who wish to compete in this space."  Google's competitors include Yahoo! Inc., Microsoft Corporation and IAC/InterActiveCorp, among others.  Halpern added that "industry professionals engaged in online advertising, search engine optimization/search engine marketing (SEO/SEM), licensing, institutional investors, and others interested in Google's technology direction or concerned about patent infringement risk and competitive threats in the online advertising field will find this report to be a valuable resource."

Internet advertising is the only advertising segment with growth expected this year, according to Magna Global Forecasting, a unit of Interpublic Group of Companies, Inc.  Online advertising will generate more than $60 billion in global revenues in 2010, or 16% of global media advertising revenue, and may reach $99 billion by 2015, according to Magna.

Sunlight's Google® Online Advertising Patent Report, delivered in Adobe PDF format, analyzes each independent claim of each patent in the portfolio and includes an Invention Timeline in Adobe PDF format, as well as an Interactive Infringement Clearance Chart, a Frequency Claim Chart and a New Claim Limitations, First Occurrence Chart, delivered in Microsoft Excel format.  The interactive charts allow decision-makers to perform real-time What If? Analysis.  The Report will be the subject of a Webinar to be held on Thursday, March 11 at 12:00PM CST.  Please register here:  https://www2.gotomeeting.com/pjoin/983610475/105171448

The primary, distinct advantage of all Sunlight Research reports is that each independent claim is analyzed by subject matter experts who assess patent strength on the basis of key parameters, including Claim Scope and Work-around Difficulty.  In addition, Sunlight's claim coverage charts are cost-effective and easy-to-use decision support tools for a variety of strategic analyses, including freedom to operate, patentability and validity.

About Sunlight Research, LLC

Sunlight Research™ is the premier source for Up-to-date Patent Data Analysis, Patent Claims Coverage Reports, Intellectual Property Market Research, Patent Analysis, Non-Practicing Entities Patent Reports and Interactive Freedom To Operate databases.  Sunlight provides timely, in-depth and actionable patent analysis reports that are easily accessible and cost effective.  Sample reports are available at www.sunlightresearch.com.

Contact Joe Scott – 612-839-3800 – [email protected]

SOURCE Sunlight Research, LLC