Sunrise Greetings® and HealeyGrisham Partner for Hooray for the Underdog!® Card Line

BLOOMINGTON, Ind., July 8, 2011 /PRNewswire/ -- Sunrise Greetings® today formally announced an agreement with HealeyGrisham for development and distribution of the Hooray for the Underdog!® card line.

(Photo:  http://photos.prnewswire.com/prnh/20110708/CG32374)

The Hooray for the Underdog! card line was created by HealeyGrisham commercial photography studio to support animal rescue efforts. The cards feature portraits of shelter animals in uplifting, surprising and heartwarming situations. On the back of each card is a detailed profile of the animal stating its name, rescue details and special power, which can be anything from "Rottweiler wannabe and part-time desperado" to "the ability to will food off your plate."

"Through this line, consumers can help raise awareness for a worthy cause each time they send one of these cards," said Rebecca Ryan, Creative Director, Sunrise Greetings. "We found HealeyGrisham's work to be both inspiring and fun and are proud to have the collection as part of our product line-up."

Husband and wife Joe Grisham and Janet Healey are the creative team behind Hooray for the Underdog!. For the past thirteen years, the couple has used their resources and talents to promote animal welfare. Their photos of shelter animals, which ultimately evolved into cards in the Hooray for the Underdog! line, capture the lovable spirit of these animals and encourage consumers to explore ways to support animal rescue efforts.

In addition to their work on the Hooray for the Underdog! collection, Grisham and Healey volunteer and contribute their professional services to numerous animal rescue organizations including the SPCA of Texas, Dallas Animal Services, the Metroplex Animal Coalition and others.

"Of all we do at HealeyGrisham, our work to celebrate rescued animals is by far the most rewarding and I'm happy we can channel that passion into the Hooray for the Underdog! line," said Janet Healey, Creative Director, HealeyGrisham. "Working with Sunrise Greetings gives us the ability to do everything on a much grander scale and reach more people."

Cards in the Hooray for the Underdog! line cover a variety of sending situations including Anniversary, Birthday, Thank You, Congratulations, Get Well, Christmas and more. Honored as one of Oprah's "Gifts That Give Back" in 2008 and 2009, Hooray for the Underdog! cards are available in participating pet supply stores, bookstores, office supply stores and other greeting card retailers around the country. For more information, please visit http://www.sunrisegreetings.com/hoorayfortheunderdog/.

About Sunrise Greetings®

Sunrise Greetings offers distinctive greeting cards for special occasions and everyday sending. Sunrise cards feature exclusive artwork from leading designers and illustrators such as Caroline Gardner, Dena Designs and Sandra Magsamen, and appeal to consumers who seek a more stylish alternative to mass-produced cards. Sunrise Greetings cards can be found in thousands of stores in the United States and Canada including grocery stores, pharmacies, bookstores and independent card and gift shops.

About HealeyGrisham

HealeyGrisham is a commercial photography studio specializing in animal, food and product advertising. Since 1992, founders Janet Healey and Joe Grisham have worked on a variety of nationally recognized advertising and public service campaigns. Healey and Grisham work out of their creative studio located in the historic Bluitt Building in downtown Dallas, Texas. For more information about HealeyGrisham, please visit http://www.healeygrisham.com.

SOURCE Sunrise Greetings