LOS ANGELES, Sept. 17, 2015 /PRNewswire/ -- A billboard on the famed Sunset Strip for a business book not even out is causing a mystery guessing game among publishing elite on both coasts.
A couple of days ago, a new digital billboard was unveiled on the famed Sunset Strip heralding the upcoming business book of famed former FBI hostage negotiator, Chris Voss (blackswanltd.com).
Normally, this would delight first time authors like Voss, but instead it caused a sense of surprise from the normally ultra-cool Voss. "My staff called the billboard company and were told that the billboard was a thank you gift from a hostage that Voss help free years back." Voss asked for the name of the generous donor and was told the person preferred to remain anonymous, but whose family escaped the Iranian revolution.
Voss, who left the FBI a few years ago, where he served as the lead hostage negotiator, is currently putting the finishing touches on the first business book, which will help businesses use the same negotiating tips from his remarkable career at the FBI to help their enterprise.
SOURCE Chris Voss