SunStar Strategic Introduces Socially Responsible Investing Blog

Jul 22, 2015, 09:00 ET from SunStar Strategic

ALEXANDRIA, Va., July 22, 2015 /PRNewswire/ -- Public relations and communications firm SunStar Strategic has unveiled Responsible Investing, a blog devoted to socially responsible and impact investing (SRI).

The blog, formerly called Alternative Matters, promotes SRI practices and keeps a close pulse on current events within the industry. Additionally, readers can enjoy renewable energy policy updates, green marketing ideas and expert commentary.

"SRI is at the top of our watch list for many reasons," said SunStar Strategic President and CEO Kathryn Morrison. "It is one of the most important investing segments today, with over $6 trillion invested according to SRI strategies. In particular, millennials crave these types of investments, poising this movement for a significant boost over the coming decades," she added.

The firm recently became a member of The Forum for Sustainable and Responsible Investment (USSIF), fortifying their commitment to supporting asset managers who follow socially responsible investing practices.

"We have been invested in the renewable space for many years, and started this blog originally to track the energy industry as a whole," Morrison explained. This name change to Responsible Investing reflects the firm's decision to focus on the SRI industry, but the blog still provides finance and policy updates on the green industry as a whole. "At SunStar, we are excited to follow this burgeoning trend while still providing a breadth of valuable resources to the renewable energy industry," she said.

To view the blog or become a guest contributor, visit

To learn more about SunStar Strategic and their services, visit

About SunStar Strategic
SunStar Strategic energizes the growth of client companies through smart marketing and effective public relations. Founded in 1990, SunStar assists clients in communicating with their customers through traditional and new media.


SOURCE SunStar Strategic