SAN FRANCISCO, March 5, 2012 /PRNewswire/ -- As the Republican presidential campaign narrows in on the final candidates for Super Tuesday, Socialbakers, the leading source for political and marketing social media analytics, announced the findings from its Super Tuesday study. The research measured social media performance and content as it correlates to key campaign milestones and events.
30 Days of Campaign Performance and Milestones
The study analyzed major campaign milestones throughout the past 30 days to identify how major events impacted Facebook engagement and popularity.
The findings show a correlation between social performance with events such as Romney's win in Florida, Santorum's caucus success and Romney's win in both Michigan and Arizona.
Ramping Up Facebook Engagement for Super Tuesday
The following reflects the past 30 days of campaign and Facebook performance:
1. Romney: 109 total posts, 682, 328 total Facebook user interactions
2. Santorum: 268 total posts, 513,130 total Facebook user interaction
3. Paul: 50 total posts, 508,879 total Facebook user interactions
4. Gingrich: 52 total posts, 303,991 total Facebook user interactions
All findings are available via the study's infographic, which includes each candidate's most engaging Facebook posts (measured by number of "Likes" and "Comments"), total number of fans, fans gained, "People Talking About" and most frequently discussed topics, here: www.socialbakers.com/elections.
According to a recent Pew study, Facebook users are more politically engaged and are more than twice as likely to participate in political meetings or rallies.
Socialbakers social analytics platform measures the effectiveness of social marketing campaigns across all major social networks, including Twitter, Facebook, YouTube, LinkedIn and Google+. For more information, visit http://www.socialbakers.com/?ref=analytics.
Socialbakers is a social media analytics company, and the most cited source for global Facebook data with more than 10 million Facebook pages and places indexed. Launched in 2008, Socialbakers tools include its easy-to-use Engagement Analytics and Engagement Builder. The company is the only solution that allows brands such as Lufthansa, L'Oreal, Danone, Vodafone, Samsung, GE Money, Ogilvy, Kraft and Peugeot to measure, compare and contrast the success of their social media campaigns with competitive intelligence. Socialbakers is the recipient of the Red Herring 100 Europe 2011 Award. For more information, visit www.socialbakers.com.