SUPERCANDY® Energizes 2013 Spartan Race Series


SNAP Infusion® Partners as Official SUPERCANDY® of U.S. Spartan Race Events

Apr 11, 2013, 03:00 ET from SNAP Infusion

ANDOVER, Mass., April 11, 2013 /PRNewswire/ -- Today marks the start of a fruitful relationship in the sports and fitness industry: the world's leading global obstacle race series, Reebok Spartan, has teamed up with SNAP Infusion, the creators of SUPERCANDY, and has dubbed the brand as the official SUPERCANDY of the race series in 2013. The partnership aims to unite both brands in their missions of giving consumers the tools they need to compete at their very best and most importantly, have some fun along the way.

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"The Spartan brand is a natural fit for our functional and delicious SUPERCANDY and we couldn't be more excited to join forces with them in 2013," said Eric Stoll, president, SNAP Infusion. "The Spartan athlete works hard to condition for this race and we're proud to now be able to deliver flavor to their functional snack that helps fuel them along the way.  Spartans should enjoy the fruits of their commitment, from the fuel they consume to their own personal accomplishments on race day."

At the 2013 U.S. Reebok Spartan Race events, SNAP Infusion will set up aid stations on course providing SUPERCANDY to participants, not only to get them through the race, but to help them truly compete at their very best.

SUPERCANDY is a healthy snack available in five product types including: Mel, Gummy, Bean, Tart and Gum. Each type contains functional benefits that will help take every Spartan contender to the next level:

  • Delivers an excellent source of B Vitamins, which naturally convert carbs into energy to give you that extra push late in the course
  • Provides more antioxidants than a cup of fresh blueberries - antioxidants are a key component in muscle recovery
  • Contains more electrolytes than the leading sports drinks to keep you hydrated and balanced in this summer's heat
  • Bursts with delicious flavors and fun to enhance any Spartan's experience
  • Offers a natural ingredient profile for today's health conscious contenders

"We are excited to partner with SNAP Infusion for the 2013 Reebok Spartan Race series. Their SUPERCANDY is delicious and will provide a much-needed source of energy and electrolytes out on our challenging racecourses. The SNAP Infusion aid stations will be a welcome sight on the course for our athletes and will help them get to the finish line!" Joe De Sena, Spartan Race CEO and founder.

SNAP Infusion will kick off its partnership with Spartan at this weekend's race at Citi-Field in Queens on Saturday, April 13, fueling participants with flavorful SUPERCANDY along the way. For a full schedule of 2013 competitions or to sign-up to participate in a Reebok Spartan Race in your area, visit:

For more information on SNAP Infusion SUPERCANDY visit:, or follow SNAP Infusion at #SUPERCANDY.

About SNAP Infusion
We are SNAP Infusion, an active healthy lifestyle brand for generation next.  We are the creators of the world's first SUPERCANDY®, a quick and delicious snack made with natural ingredients and functional benefits.  SUPERCANDY comes in five product types including Mel, Gummy, Bean, Tart, and Gum, each containing B vitamins, antioxidants and electrolytes. It's the original destination of flavor and function. Performance Never Tasted So Good®.

About Reebok Spartan Race
Reebok Spartan Race, voted Outside Magazine's Best Obstacle Race in 2012, is the world's leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60+ events planned for 2013, Reebok Spartan Race is making this one of the fastest growing sports in the world. Reebok Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions – with a half-million dollars in cash and prizes awarded in 2012 alone. While featuring competitive elite heats, Reebok Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors. You'll Know at the Finish Line – A Spartan Guide to the Sport of Obstacle Racing, a new e-book from Spartan Race co-founders Joe De Sena and Andy Weinberg that inspires readers to find and unleash their inner warrior, is available for free on the company's website. Go to for more information, a schedule of events or to register for a Reebok Spartan Race. For videos, please visit

Media Contact:
Libba Burke