Superdry USA Launches Superdry University on Facebook

Superdry USA Engages College Students, Launches Nationwide Ambassador Program

Oct 03, 2011, 09:00 ET from Superdry USA

NEW YORK, Oct. 3, 2011 /PRNewswire/ -- Superdry USA, a global fashion brand that fuses British tailoring and vintage Americana style with hand-drawn Japanese-inspired graphics, announces today the launch of an eight month grassroots initiative on Facebook to engage socially savvy University students across the country to join Superdry University. Burgeoning fashionistas and trendsetters from thirteen Universities will compete virally to become the face of Superdry USA on their campus, responsible for spreading the brand message and increasing Superdry USA's fan base. Twenty six Brand Ambassadors, one female and one male per University, will be rewarded with a $1000 wardrobe of the latest Superdry USA gear, a $500.00 payment and a chance to compete for a potential position in the Superdry USA offices upon graduation.

Superdry University will engage students from thirteen influential Universities across the United States, with a focus on markets with an existing Superdry USA retail presence, as well as in areas Superdry USA plans to expand their retail footprint. Participating Universities include: Boston University (Boston, MA), George Washington University (Washington, DC), Georgetown University (Washington, DC), Northwestern University (Chicago, IL), New York University (New York, NY), Rutgers University (New Brunswick, NJ), Stanford University (San Francisco, CA), University of CaliforniaBerkley (San Francisco, CA), University of CaliforniaLos Angeles (Los Angeles, CA), University of MinnesotaDuluth (Duluth, MN), University of MinnesotaTwin Cities (St. Paul/Minneapolis, MN), University of NevadaLas Vegas (Las Vegas, NV) and University of Southern California (Los Angeles, CA).

The Superdry University program will commence with the Application Phase from October 3, 2011 through December 31, 2011, which includes an online application for students to submit a written proposal outlining their star qualities. Applicants must have a minimum of 1,000 Facebook friends and must recruit ten percent of their friends to become fans of Superdry USA on Facebook.

Following the Application Phase, Superdry USA will launch the Selection Phase from January 1, 2012 through January 31, 2012, during which four Brand Ambassadors per school will be selected to create a distinctive profile on Superdry University and post YouTube videos, images and written content to make their case for why they should become their University's Superdry USA Brand Ambassador. Further engaging Superdry USA's fans on Facebook, fans will vote on their favorite Brand Ambassador to be the face of Superdry USA on their campus. A total of 26 Brand Ambassadors will be selected, one female and one male per University, to serve from February 2012 through graduation.

During the final Activation Phase from February 1, 2012 through May 31, 2012, Brand Ambassadors will represent the trendsetting fashion retailer, creating Superdry USA communities on campus and supporting Superdry USA's Facebook fan page by contributing unique creative content from campus events, including blog posts, street style images and viral YouTube videos.

"Superdry USA is continually inspired by the outgoing, expressive and distinctive personalities that wear our clothing. We are thrilled to challenge the University trendsetters to show us what sets them apart from campus and ultimately give 26 stand-out students the chance to become figureheads for a global brand," explains Michael Martens, President of Superdry USA.

Superdry USA is a full lifestyle brand with a wide array of premium men's and women's product offerings, including footwear, accessories, fragrance and more, while continuing to pay homage to the brand's heritage as a high-impact graphic t-shirt line with hand-drawn Japanese-inspired graphics.


In 2009, Superdry USA, a division of Sunrise Brands, opened its first flagship store in New York City. The British retailer has since expanded in such U.S. markets as Los Angeles, CA, San Francisco, CA, Santa Clara, CA, Paramus, NJ, Bloomington, MN and Las Vegas, NV and has further expansion plans for 2011.  Superdry USA is sold globally in over 30 countries. For more information, visit or