SEATTLE, April 27, 2016 /PRNewswire/ -- superGraphics, a Seattle-based environmental design, décor, graphics and signage company, is helping to brand the community of higher education one university at a time. The explosive popularity of mobile devices and social media has created a unique challenge for academic institutions to distinguish themselves from other schools and keep admission numbers high. The look and feel of a campus leaves an impression that can travel well beyond an individual visitor's experience – especially when prospective students snap photos and share them on social media during their campus visits.
"Colleges and universities are realizing that they are competing for a more discerning customer," said Ryan Broderson, director of sales and marketing at superGraphics. "First impressions of campus aesthetics are being consciously and subconsciously evaluated during on-site visits."
superGraphics recently demonstrated this link between environmental design and admission rates at Pacific Lutheran University in Tacoma, Washington. Working alongside PLU administrators, the firm completed updates to many key student-facing areas of the campus. Custom furnishings, wallpapers, glowing elevators and unique mission statement walls were only some of the features developed in partnership with superGraphics. As of April 2016, the designs have been met by students and faculty with glowing reviews.
"We now have a first class Welcome Center for our prospective students and their families that provides a very warm and welcoming environment and wonderful first impression to our guests," Dean of Admissions David Gunovich said.
The updated look on campus was critical in helping PLU communicate a cohesive story for prospective students. Campus visits often serve as one of the final steps in the decision process, and environmental design can have a significant impact on first impressions.
PLU is now running at five-year highs for first year student inquiries, applications and admitted students. Additionally, graduate students and deposits are at an all-time institutional high. Simon Sung, executive creative director of marketing and communications at PLU, said superGraphics' expertise and understanding of the challenges facing universities today made it easy to act on the vision for environmental updates.
"They took the time to listen to our needs, understood what we were trying to accomplish and successfully delivered designs that exceeded our expectations," Sung said.
A specialist in visual communication, superGraphics works with companies around the world to turn creative design ideas into reality. The business is an industry expert in dynamic environmental design, decor, signage and graphics that help organizations develop their visual voice. To find out more, please visit us at www.supergraphics.com.
Director of Sales and Marketing