LAS VEGAS, Sept. 14, 2011 /PRNewswire/ -- Clear Conscience Pet® has two of the top new product lines in the natural pet nutrition industry, with tremendous response at the SuperZoo trade show that ends tomorrow. Founded in 2010 on the core principles of Humane Sources and Superb Nutrition™, the company follows the philosophy of Dr. Temple Grandin and other thought leaders in the humane livestock husbandry movement. The company pledges the following:
1 - To use only sources that are humanely raised on sustainable family farms on open ranges and pastures, with freedom to move and socialize with their own species;
2 - To refuse to purchase from "factory farms" or accept any added growth hormones, antibiotics, or steroids;
3 - To make SuperGravy™ and all OSV™ treats and chews without grains, glutens, GMOs, synthetic supplements, artificial preservatives, flavors, or colors.
"We care deeply for our companion animals, but at the same time we support a better life for farm animals by only sourcing our meat ingredients from humane farmers and rejecting ingredients from factory farms," says Anthony Bennie, the company's founder. Bennie was an early pioneer in the field of natural and holistic pet nutrition starting in 1991, and is a multi-published author on the topic.
Now the company has a U.S. patent pending on an exclusive new invention called OSV™, which stands for Organic SuperVeggies™. OSV™ bonds organic air-dried spinach, pumpkin, and carrots to treats made from organ meats such as liver, heart, and lung, as well as to chews made from tendons, cartilage, and trachea.
"In looking at meaty treats and chews as a nutritionist, I knew there was something very important missing," says Bennie. "Meaty treats and chews are much healthier and less likely to cause obesity than 'cookies' and other grain-filled, high-carb treats. But they have no phytonutrients from vegetables, which are essential sources of immune boosters and antioxidants. I was determined to bridge that gap," said Bennie.
The result is an unprecedented line of artisan-quality slow-roasted treats and chews made in the USA from humanely raised grass-fed bison, beef, and lamb. OSV™ products "show the green" right on the surface, with the natural veggie color and unique "dry rub" texture of the OSV™ bonding. View the entire OSV™ line here.
Along with the OSV™ line, Clear Conscience Pet® is also launching SuperGravy™: The World's First Holistic Instant Gravy Mix for Dogs, Cats, and Ferrets.
"SuperGravy is a healthy and delicious answer for pets that don't eat well due to any number of factors," said Bennie, the inventor of SuperGravy™. "Put a small scoop into any pet food, stir with water, and it forms a delicious brown 'Au Jus' gravy coating that makes any pet food smell and taste so good, it's irresistible." The reviews and testimonials for SuperGravy™ have been outstanding.
Some of the factors that can contribute to poor pet appetites are illness, medications, emotional distress, older age, switches to "prescription" diets that are less appealing than regular foods, and just plain old fussiness. SuperGravy™ helps break the cycle of constantly switching pet foods or adding foods from the family fridge, both of which often cause digestive upset.
"To get their pets to eat, many families add canned pet food," said Bennie. "For about 43 cents a day, SuperGravy™ can improve ANY pet food's taste and nutrition, compared to up to two bucks a day for super-premium canned food. And a 30-day supply of SuperGravy™ for one pet comes in a single small pouch, instead of cases of heavy cans, cardboard, and plastic packaging - so it's economical and better for the planet."
SuperGravy™ not only makes any pet food taste better, it enhances nutrition with protein, vitamins, minerals, Aztec Omegas™ from cold-milled Chia, and concentrated Organic SuperVeggies™. And it does all of this with less than 20 calories and one gram of fat per meal.
"The feedback and response from pets and their human families has been amazing," Bennie said. "It's a true privilege to have the opportunity both to improve pet nutrition and to raise awareness about Humane Sourcing."
SOURCE Clear Conscience Pet