Superior Home Care & Hospice Uses 1-800-HOMECARE To Rise To The Top Of Utah's Competitive Healthcare Market
1-800-HOMECARE Increases Superior's Patient Base by 300 Percent
26 Apr, 2012, 02:30 ET
PLEASANTVILLE, N.Y., April 26, 2012 /PRNewswire/ -- (http://www.myprgenie.com/) -- Ten years ago Superior Home Care & Hospice, a homecare provider in Murray, Utah, was stagnating when it should have been growing. But that all changed when it partnered with 1-800-HOMECARE(TM), one of the most successful marketing tools in the homecare industry, which significantly increases call volumes for homecare and hospice organizations throughout the United States.
1-800-HOMECARE is licensed by Primary Wave Media, the nation's leading provider of toll-free vanity telephone marketing programs.
"We are proud of our longstanding partnership with Superior Home Care & Hospice," said John Borley, Director of Marketing for Primary Wave Media. "Superior's outstanding results with 1-800-HOMECARE speak volumes for this specialized marketing program. It is a true vote of confidence in our 1-800-HOMECARE service and clearly shows that this is a cost-effective marketing tool that drives growth and profits for our clients."
"Since we joined forces with 1-800-HOMECARE, our reputation for providing the highest quality homecare has grown exponentially throughout the state," said Mickey Hoelscher, CEO of Superior Home Care & Hospice. "The key to our success was finding a way to grab the interest of potential patients, discharge planners and doctors."
Superior has always had high outcomes, ranking in the 95th-99th percentile every year. And while patients and their families have always spoken highly of Superior's quality of care and remarkable caregivers, it did not have a recognizable marketing presence.
As one Superior executive said, "Our phone number was no more memorable than my social security number, and these days no one has the time or patience to look it up online or find a business card."
To bolster its name recognition and, in turn, increase the number of patient admits, Superior turned to 1-800-HOMECARE. Since then, Superior has increased its patient base by more than 300 percent. Today Superior's patients and their family members proudly tell friends that by calling 1-800-HOMECARE, they too can rely on the same remarkable people who helped their loved one with expert medical care outside a hospital or clinic.
Larger homecare companies, especially those connected to hospitals, work as a revolving door, treating patients as just a number. This is why many people turn to mid-sized companies such as Superior Home Care & Hospice, which offers the highest quality of personalized care.
As part of its new online initiative, Primary Wave will pre-qualify any relevant referral that comes into www.1800homecare.com and send it directly to the related member as part of their membership.
1-800-HOMECARE(TM) has become one of the most successful marketing tools in the homecare industry, and along with 1-800-HOSPICE(TM) has proven to significantly increase call volumes and build the businesses of over 125 homecare and hospice organizations throughout the United States. To learn more about 1-800-HOMECARE(TM) please go to www.1800homecare.com. These branded numbers are marketed by Primary Wave Media (http://www.primarywavemedia.com), a leading marketing and media company.
Contact: John Borley, [email protected], 914-747-2562
SOURCE Primary Wave Media
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