Superior Live Casino From 888

Jun 17, 2010, 13:05 ET from 888.com

GIBRALTAR, June 17, 2010 /PRNewswire/ --

- 888.com Launched an Exciting New Version of its Live Casino Which Promises Added Functionality and Enhanced Player Interaction

888.com has released its all-new no download live casino (http://www.888.com/casino-games/live-casino.htm) client. This latest addition to the world-class 888 gaming platform allows for greater player interactivity, increased user-friendliness and faster access to players' favourite online games. This enhanced version of 888's live casino product is sleek and attractive. Among others, players will be able to enjoy the likes of live-dealer baccarat, roulette and blackjack in an all-new no download casino.

The major attraction of this new interface is its focus on live casino gaming. To this end, players are able to navigate around the site and enjoy their preferred live-dealer games. The all-new interface is expertly geared towards live casino gaming and is all smiles in the process. Live-dealer games transmit in real time from live video feeds directly to players. The live casino at 888.com (http://www.888.com/) is available in English, Spanish, German, French and Italian.

Itai Pazner, COO of 888.com, said: "The enhanced no download Live casino (NDL) version provides 888 players with the ideal platform to enjoy our high-quality live casino games. These games are popular with online players and we are pleased to offer our customers our stand-alone, live casino version. Now players can enjoy faster access to our new games and improved quality at the same time."

About 888.com

888.com is the World's No.1 online casino. It has millions of members worldwide who enjoy its casino, bingo and poker rooms and receive an online gaming experience like no other. Founded in 1997, 888.com this year celebrates its 13th anniversary of being the pioneers of the online gaming industry. 888.com has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products: Casino, Poker, Bingo and Sports betting. 888.com's goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust - with every member.

888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an online casino and poker room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 employees. 888.com can be used in 22 different languages in 176 countries worldwide. A leading force in the gaming industry since 1997, 888.com continually strives to be the No.1 site. It was a founding member of eCOGRA, an independent standards authority for the industry committed to protecting online players around the world.

It continually donates to UK and global charities and is working even harder on its CSR messages as well as promoting eCOGRA and providing an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies. 888.com recently announced its first acquisition; the bingo business and assets from Globalcom. 888's bingo brand, 888ladies, has become a brand leader within a very short time, winning awards and delivering a strong community. Further to the new site offerings and following significant technological investment, 888.com has recently embarked in to new on-land ventures; partnering with key brands to deliver specific propositions. Its first partnership, announced late 2006, is an innovative cooperation with Rileys snooker and pool clubs for which 888.com uses its online poker capabilities to power http://www.rileyspoker.com. 888.com has also recently launched mobile, in-flight, and in-hotel casino where customers can access their favourite games, not only from their computers but from mobile phones and televisions too.

888.com has been named by EGaming Awards as the best Casino Online for four years in a row, and won 2008 Best Online Operator Award, as well as being named Best Online Casino at the UK Gambling Awards, and Best Betting and Gaming and Operator of the Year at the 2008 Leisure Awards. 888.com also landed the 2008 Gambling Online Magazine Top Casino award and its internal magazine, Eight, won the prestigious Most Effective Membership title at the 2008 APA Effectiveness Awards. Offline activity sits side by side the online business, complimenting 888.com's position as the leading authority in gaming entertainment. 888.com sponsors Shane Warne from the world of cricket.

For further information, please contact Ann-Marie Wilkinson at +44(0)20-792-02344 or newscom@888.com

For further information, please contact Gill Carter at +350-49800 or newscom@888.com

SOURCE 888.com