Superleague Formula by Sonangol Revs Up Video Presence With www.thenewsmarket.com

LONDON, April 1 /PRNewswire/ -- Superleague Formula by Sonangol, a global motorsport championship that connects two of the most popular sports in the world, football and motor racing, has teamed up with the leading online media platform www.thenewsmarket.com to market and distribute video content to the global media for the upcoming season.

Since its launch in 2003, www.thenewsmarket.com has become the media's leading source for online video content, serving the likes of BBC, CNN, M6, Eurosport, ESPN, L'Equipe, Telecinco, the Associated Press and Reuters.

Now, Superleague Formula's own video content will be made available over www.thenewsmarket.com to 25,000 media outlets in 190+ countries in order to increase the championship's profile, as the football-themed series gears up for its third season.  

Journalists can browse and download rights-free content on www.thenewsmarket.com/superleagueformula, and register for email or Twitter alerts and RSS feeds of Superleague Formula stories.

Available video includes:

• Race coverage
• Interviews with drivers and teams principals
• Feature stories
• And much more

"The fast-paced visuals and excitement of Superleague Formula naturally lends itself to the video medium, and we are pleased to welcome the championship to our strong lineup of auto, sports sponsorship and motorsport content on the platform, which draws a captive media audience," said Matthew Thomson, Managing Director, Europe for The NewsMarket.

Superleague Formula President Alex Andreu said: "With the championship entering its third season, we felt that it was important to increase our worldwide exposure. If one picture can say a thousand words then a video's impact is immeasurable, which is why it was so important to find the right means of distribution. In The NewsMarket, I firmly believe we have found that means."

A new season of Superleague Formula kicks off at Silverstone this weekend.

NOTE TO EDITORS:

For broadcast-quality video supporting this announcement, please visit www.thenewsmarket.com/superleagueformula. If you are a first time user, please take a minute to register or with any questions, please contact [email protected]

About Superleague Formula by Sonangol

Superleague Formula by Sonangol is based on a high performance, high technology racing car which incorporates state of the art design. Its chassis is built to the very highest standards while the car is powered by a 4.2 litre V12 engine producing over 750bhp. All cars are identical and powered by the same engine, turning driver skill into a critical factor. With up-and-coming drivers as well as household names from F1 competing, the championship enters its third year ready to make its mark. With worldwide clubs such as Liverpool FC, AC Milan, PSV Eindhoven, Porto, Atletico Madrid and Flamengo participating, Superleague Formula captures the passion of club football and the excitement of motor racing.

About www.thenewsmarket.com

www.thenewsmarket.com is the global leader in digital video distribution services used by more than 25,000 media outlets in 190 countries. The company works with many of the world's leading brands including adidas, Visa, Porsche, Maserati and Euroleague. Medialink, a division of The NewsMarket, provides award-winning production of video and audio content for the Web, Television and Radio. Together, The NewsMarket and Medialink provide the most comprehensive and proven range of video-based services for corporations, public relations firms and government agencies. Headquartered in New York, the company has offices in London, Ahmedabad, Mumbai, Beijing, Washington DC, Los Angeles, Chicago, Atlanta, and San Francisco.

SOURCE The NewsMarket