Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Construction Supplier Industry 2012-2013 Survey Intelligence

NEW YORK, May 24, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

http://www.reportlinker.com/p0867548/Supplier-Marketing-Spend-Activity-Marketing-and-Sales-Behaviors-and-Strategies-in-the-Global-Construction-Supplier-Industry-2012–2013-Survey-Intelligence.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Marketing

Synopsis

• This report is the result of an extensive survey drawn from Timetric's exclusive panel of leading construction industry executives. The opinions and forward looking statements of 218 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• The report covers data and analysis on construction industry supplier marketing spend activity, marketing and sales behaviors and strategies in 2012.
• Key topics covered include construction industry supplier marketing spend activity, annual marketing budgets, planned change in marketing expenditure levels, future investment in media channels, suppliers' future investment in marketing and sales technology, marketing and sales behaviors and strategies in 2012, key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 2012–2013, best uses of new media for business prospects and critical success factors for choosing a marketing agency.

Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Construction Supplier Industry 2012–2013: Survey Intelligence is a new report by Timetric that analyzes the changing spending activities by the suppliers and sales strategies adopted by the companies to address the current market conditions. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and company size.

Scope

The report features the opinions of global construction industry respondents related to the following:

•  Construction industry supplier marketing spend activity
•  Annual marketing budgets: construction industry suppliers
•  Planned change in marketing expenditure levels
•  Future investment in media channels
•  Suppliers' future investment in marketing and sales technology
•  Marketing and sales behaviors and strategies in 2012
•  Key marketing objectives of suppliers for 2012
•  Essential amendments to marketing activities in 2012–2013
•  Best uses of new media for business prospects
•  Critical success factors for choosing a marketing agency

•  Provides insights into the global construction industry spending activities and marketing behavior

Key Highlights

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Table of Contents1 Introduction1.1 What Is This Report About?1.2 Definitions1.3 Methodology1.4 Profile of survey respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Construction Industry Supplier Marketing Spend Activity2.1 Annual Marketing Budgets: Construction Industry Suppliers2.1.1 Annual marketing budgets by supplier responses2.1.2 Annual marketing budgets by region2.1.3 Annual marketing budgets by company turnover2.2 Planned Change in Marketing Expenditure Levels2.2.1 Planned change in marketing expenditure levels by suppliers2.2.2 Planned change in marketing expenditure levels by region2.2.3 Planned change in marketing expenditure levels by company turnover2.2.4 Planned change in marketing expenditure levels by revenue growth expectations2.3 Future Investment in Media Channels2.3.1 Future investment in media channels by suppliers2.3.2 Future investment in media channels by region2.3.3 Future investment in media channels by company turnover2.4 Suppliers' Future Investment in Marketing and Sales Technology2.4.1 Planned investment in marketing and sales technologies by suppliers2.4.2 Planned investment in marketing and sales technologies by region2.4.3 Planned investment in marketing and sales technologies by company turnover3 Marketing and Sales Behaviors and Strategies in 20123.1 Key Marketing Objectives of Suppliers for 20123.1.1 Key marketing objectives by suppliers3.1.2 Key marketing objectives by region3.1.3 Key marketing objectives by company turnover3.1.4 Key marketing objectives by revenue growth expectations3.2 Essential Amendments to Marketing Activities in 2012-20133.2.1 Amendments to marketing activities by suppliers3.2.2 Amendments to marketing activities by region3.2.3 Amendments to marketing activities by company turnover3.3 Best Uses of New Media for Business Prospects3.3.1 Best uses of new media by suppliers3.3.2 Best uses of new media by region3.3.3 Best uses of new media by company turnover3.4 Critical Success Factors for Choosing a Marketing Agency3.4.1 Critical success factors by suppliers3.4.2 Critical success factors by region3.4.3 Critical success factors by company turnover4 Appendix4.1 Survey Results - Closed Questions4.2 Methodology4.3 Contact Us4.4 About Timetric4.5 DisclaimerList of TablesTable 1: Total Global Construction Industry Survey Respondents by Company Type, 2012Table 2: Global Construction Industry Buyer Respondents by Job Role (%), 2012Table 3: Global Construction Industry Buyer Respondents by Company Turnover (%), 2012Table 4: Global Construction Industry Buyer Respondents by Region (%), 2012Table 5: Global Construction Industry Supplier Respondents by Job Role (%), 2012Table 6: Global Construction Industry Supplier Respondents by Company Turnover (%), 2012Table 7: Global Construction Industry Supplier Respondents by Region (%), 2012Table 8: Annual Marketing Budgets: Construction Equipment and Materials Suppliers (%), 2009?2012able 9: Annual Marketing Budgets: Other Construction Industry Suppliers (%), 2009?2012Table 10: Annual Marketing Budgets by Region (%), 2012Table 11: Annual Marketing Budgets by Company Turnover (%), 2012Table 12: Planned Change in Marketing Expenditure: Construction Equipment and Materials Suppliers (%), 2009?2012Table 13: Planned Change in Marketing Expenditure: Other Construction Industry Suppliers (%), 2009?2012Table 14: Planned Change in Marketing Expenditure Levels by Region (%), 2012Table 15: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012Table 16: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012Table 17: Future Investment in Media Channels: Construction Equipment and Materials Suppliers, 2012Table 18: Future Investment in Media Channels: Other Construction Industry Suppliers, 2012Table 19: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012Table 20: Planned Investment in Marketing and Sales Technologies by Region (%), 2012Table 21: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2012Table 22: Key Marketing Objectives: Construction Equipment and Materials Suppliers (%), 2012Table 23: Key Marketing Objectives: Other Construction Industry Suppliers (%), 2012Table 24: Key Marketing Objectives by Revenue Growth Expectations (%), 2012Table 25: Amendments to Marketing Activities by Suppliers (%), 2012-2013Table 26: Amendments to Marketing Activities by Region (%), 2012-2013Table 27: Amendments to Marketing Activities by Company Turnover (%), 2012-2013Table 28: Best Uses of New Media by Suppliers (%), 2012Table 29: Best Uses of New Media by Region (%), 2012Table 30: Best Uses of New Media by Company Turnover (%), 2012Table 31: Critical Success Factors: Construction Equipment and Materials Suppliers (%), 2009?2012Table 32: Critical Success Factors: Other Construction Industry Suppliers (%), 2009?2012Table 33: Critical Success Factors by Region (%), 2012Table 34: Critical Success Factors by Company Turnover (%), 2012Table 35: Survey Results - Closed QuestionsList of FiguresFigure 1: Annual Marketing Budgets: Construction Equipment and Materials Suppliers (%), 2009?2012Figure 2: Annual Marketing Budgets: Other Construction Industry Suppliers (%), 2009?2012Figure 3: Annual Marketing Budgets by Region (%), 2012Figure 4: Annual Marketing Budgets by Company Turnover (%), 2012Figure 5: Change in Marketing Expenditure (%), 2009?2012Figure 6: Planned Change in Marketing Expenditure: Construction Equipment and Materials Suppliers (%), 2009?2012Figure 7: Planned Change in Marketing Expenditure: Other Construction Industry Suppliers (%), 2009?2012Figure 8: Planned Change in Marketing Expenditure Levels by Region (%), 2012Figure 9: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012Figure 10: Future Investment in Media Channels: Construction Equipment and Materials Suppliers, 2012Figure 11: Future Investment in Media Channels: Other Construction Industry Suppliers, 2012Figure 12: Future Investment in Media Channels by Region (% 'Increase' Responses), 2012Figure 13: Future Investment in Media Channels by Company Turnover (% 'Increase' Responses), 2012Figure 14: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012Figure 15: Key Marketing Objectives: Construction Equipment and Materials Suppliers (%), 2012Figure 16: Key Marketing Objectives: Other Construction Industry Suppliers (%), 2012Figure 17: Key Marketing Objectives by Region (%), 2012Figure 18: Key Marketing Objectives by Company Turnover (%), 2012Figure 19: Amendments to Marketing Activities by Suppliers (%), 2012-2013Figure 20: Best Uses of New Media by Suppliers (%), 2012Figure 21: Best Uses of New Media by Region (%), 2012Figure 22: Best Uses of New Media by Company Turnover (%), 2012Figure 23: Critical Success Factors: Construction Equipment and Materials Suppliers (%), 2009?2012Figure 24: Critical Success Factors: Other Construction Industry Suppliers (%), 2009?2012

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