Supreme Group Acquires Nimble Works and Vital Works, Strengthening Brand Strategy and Creative Execution

Eighth agency acquisition bolsters Supreme Group's ability to deliver agile, insight-driven creative solutions for the healthcare and life sciences industries

WEST CHESTER, Pa., May 7, 2025 /PRNewswire/ -- Supreme Group, a next-generation platform driving innovation in healthcare and life sciences marketing and communications, today announced the acquisition of Nimble Works and its sister agency Vital Works, agencies known for helping health tech and biopharma brands simplify complexity and move with speed. This achievement marks Supreme Group's eighth acquisition and deepens its ability to pair insight-driven strategy with bold, effective creative and digital execution.

Nimble Works was founded in the New York area by Barbara Pantuso and Lisa Reid—previously at SYP Partners and McCann Health, respectively—who created the agency to serve clients across the innovation spectrum, from biotech to digital health. Known for translating high science into clear, compelling brand storytelling, the team brings an instinct for insight, a digital-first mindset, and a creative approach that turns understanding into action.

"What Barbara, Lisa, and the Nimble Works team bring is rare—a blend of deep strategic thinking and the ability to execute quickly, with clarity and creativity," said Tom Donnelly, CEO of Supreme Group. "They don't follow the traditional playbook, and neither do we. At Supreme, we're building something different—an integrated platform that helps clients move faster, think smarter, and cut through complexity with confidence. Nimble Works embodies that spirit."

As part of Supreme Group, Nimble Works will continue to be led by its founding team and work collaboratively across the platform to enhance our shared brand, creative, and digital strategy offerings. Their addition supports Supreme Group's integrated model, where performance, creativity, and intelligence are built-in, not bolted on.

"We are pleased to announce an exciting new chapter for Nimble Works," said Barbara Pantuso. "Leveraging Supreme Group's powerful platform of agencies will enable us to bring AI-informed insights and enhanced digital capabilities to our clients and enable us to work quickly and flexibly to deliver even more."

"Supreme Group is an impressive collective of agencies bringing together powerful creativity, AI, and analytics capabilities to drive real business results," said Lisa Reid. "We're excited to build more success for our agency within the Supreme Group platform and collaborate with our sister agencies to serve all of Supreme Group's clients well."

This acquisition reflects Supreme Group's continued momentum and commitment to building a smarter, faster, and more creative approach to healthcare marketing and communications.

Headshot of Barbara Pantuso and Lisa Reid are available here and here.

About Supreme Group

Supreme Group is an integrated platform that is purpose-built for healthcare and life sciences marketing and communications. Backed by Trinity Hunt Partners, we bring together specialized agencies across Brand + Creative, PR + Communications, and Digital Performance—powered by AI, connected by strategy, and built for measurable impact. Supreme Group's portfolio companies include Supreme Optimization, Clarity Quest, Health+Commerce, BioStrata, Amendola, Curator24, and Kadiko. For more information visit www.supremegroup.ai.

About Trinity Hunt Partners

Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading business, healthcare, and consumer services companies. Trinity Hunt's mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. For more information, visit www.trinityhunt.com.

About Nimble Works and Vital Works

Nimble Works and Vital Works are committed to helping clients shape the future of healthcare by advancing innovative biotechnology, precision health, virtual care, digital health, and pharmaceutical products and solutions. We amplify brand voice with on-point positioning and clear, compelling messaging that resonates in competitive and changing marketplaces. Nimble Works and Vital Works build lasting relationships with industry innovators, helping translate their bold ambitions into measurable results. Visit https://www.nimble.works/ and https://www.vital.works/ to learn more.

For more information, please contact:

Grace Vinton
Amendola Communications, part of Supreme Group
[email protected]

SOURCE Supreme Group