SurePure Announces Commercial Purification Deal with Global Wine Company Namaqua Wines

Aug 29, 2013, 09:34 ET from SurePure

NEW YORK, Aug. 29, 2013 /PRNewswire/ -- SurePure (SURP), a global leader in liquid photopurification, today announced that it has entered into an agreement to purify Namaqua Wines, world-renowned for the production and export of quality bag-in-box wines.

Under the agreement, SurePure's technology will be employed to process Namaqua's grape juice concentrate, providing SurePure with an entry into the bulk wine market.  By employing SurePure's technology,  winemakers can reduce or eliminate chemical preservatives that are added to their wine, guaranteeing the wine's microbiological integrity. SurePure and Namaqua are currently working on the optimal treatment for their larger volumes of finish product.  

A worldwide problem, that is becoming more prolific, is the infection of Zygosaccharomyces yeast and its ability to propagate regardless of what preservatives are used causing major spoilage problems in this industry. Furthermore, these yeasts cannot be removed in their entirety by ultra-filtration, thus leaving SurePure as the only method of preventing an infection. This is achieved through its ability to cause irreparable damage to the micro- organism deeming it unable to replicate and thus preventing infection. Namaqua Wines is minimalizing their risk of infection by treating their grape concentrate as this is a common place for Zygosaccharomyces infection.

One of South Africa's largest single-source wine co-operatives, Namaqua Wines produces wines in the town of Vredendal, situated on the banks of the Olifants River in the Western Cape Province. The region offers unique wines with unique challenges.

Len Knoetze, Production Manager of Namaqua Wines, states, "This diverse and contrasting terroir has bred a sense of adventure and ongoing innovation. Namaqua Wines pioneers unique and customer driven product ranges, created to serve the needs of wine lovers worldwide. So our use of SurePure's innovative purification technology makes perfect sense - we can guarantee better quality wines, with great shelf life without sacrificing flavor, color or stability precisely the combination of quality and innovation that has typified our existence."

Neil Patterson, Key Account Manager at SurePure, states, "Namaqua is a real showcase for our technology for the wine industry. Namaqua's scale of production, stringent quality criteria and blue-chip client list have set us an enviable challenge. We're delighted to have once again proven the benefits of our technology to the wine world."

About SurePure

SurePure is a global leader in liquid photopurification, the green alternative to pasteurization and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first. SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to for more information.