NEW YORK, April 26, 2013 /PRNewswire/ -- SurePure, Inc. (OTCBB:SURP), a global leader in liquid photopurification, today announced a multi-unit, multi-year royalty and distribution agreement with Moksha Yug Access (MYA), an Indian rural supply chain solutions company centred in the Karnataka province.
MYA is a supply chain network that organizes the rural producer base, and moves their produce through technology-enabled supply chain management from villages to downstream markets at best quality standards at the lowest cost, facilitating wealth creation for millions of rural Indians.
Harsha Moily, CEO of MYA stated, "We are delighted with this royalty agreement with SurePure to bring a cutting-edge milk processing alternative to India. This enables us to access a robust technology, which retains the integrity of milk while delivering milk in its most nutritious form to the consumers." He further adds, "There are some estimated 200 million small dairy farmers in India, many of whom cannot participate fully in the formal economy. Our company and our Milk Route milk brand open the door to a new era in Indian milk processing with the SurePure technology."
The Indian fluid milk market is estimated at approximately 122.7 billion litres per annum, with a growth rate of 4%.
Steve Miller, Vice President of Sales and Marketing for SurePure stated, "This royalty and distribution agreement is another clear validation point as we continue to execute on our growth strategy. Our technology has enabled MYA to create a world-class dairy milk brand, with superior shelf life and enhanced consumer benefits. More importantly, together with MYA, it offers the potential of full retail market access to millions of small Indian dairy farmers with a unique collection and processing solution made possible only with the SurePure technology. We believe this solution is tailor-made for the challenges of third world processing and expect the MYA model to be adopted in other markets. We expect to make additional announcements of our commercial milestones during 2013."
SurePure is a global leader in liquid photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first. SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer befits, guaranteed food safety and sound commercial benefits. Go to www.surepure.net for more information.
Proactive Capital Group, LLC.
SOURCE SurePure, Inc.